Lower middle market private equity firm (B2B software and tech-enabled services)

Vegvisir Capital Partners

At a glance

EBITDA range$2M to $10M S2
Revenue range$5M to $50M S2
Deal typesPlatform, Add-on S1
GeographyNorth America, Europe, Australia S2
SectorsSoftware & SaaS, Transportation & Logistics

What Vegvisir Capital Partners buys

Vegvisir Capital Partners is an Austin private equity firm founded in 2020 by Kyle Reesing, who came from Strattam Capital and Vista Equity Partners. It takes control positions in B2B software, tech-enabled services and business services companies, then works closely with management through its own operating playbook. It invests across North America, Australia and Europe, and its listed buyout holdings so far are in the US and Canada.

Its stated targets are $5 million to $50 million of revenue and $2 million to $10 million of EBITDA, with a high share of recurring revenue, growth of 20% or more and strong customer retention. It likes companies outside the big tech hubs, fragmented markets, and owners who need a succession plan. Vegvisir does not publish a fund size, and its site does not say whether it invests from a committed fund. A smaller company is most likely to meet it as an add-on: portfolio company eventPower bought meeting planners IMN Solutions and Kinsley Meetings in a deal Vegvisir led in October 2026.

Recent deals

Announced in the 24 months before November 5, 2026.

DateCompanyTypeSectorSource
Oct 2026IMN Solutions and Kinsley MeetingsAssociation and meeting planners bought by eventPower in a deal Vegvisir led, with debt and equity from Providence Investment PartnersAdd-onSource
Jan 2025Royal Alliances presort businessPresort mail business sold to Pitney Bowes; the freight brokerage carries on as Direct LogisticsExitSource
Jan 2025Cira AppsMajority stake in the maker of CiraSync, announced in January 2025 after closing in June 2024PlatformSoftware & SaaSSource

Portfolio by sector

From the firm's portfolio page S4.

Current

  • AIIM
  • CiraSync
  • Direct Logistics
  • EventPower

Home page only

  • Figure AI Listed on firm site

Greymont’s take

How Vegvisir Capital Partners fits a seller

Vegvisir suits the founder of a profitable software or tech-enabled services company with recurring revenue who is ready to hand over control and, often, the top job. At Cira Apps the founder moved to chief technology officer and a board seat while a new CEO came in. At AIIM the two co-founders, nearing retirement, became advisors. Vegvisir's partners also stay close: they chair or sit on the boards of all four current companies.

Expect more change than a passive investor would bring, since the firm applies its own operating playbook across sales, product and hiring. It will also split a company when that makes sense, as it did when the Royal Alliances presort business went to Pitney Bowes and Direct Logistics stayed in the portfolio. Owners should ask where the money comes from, because no fund is published, and who would run the company after closing.

Questions owners ask

How does Vegvisir invest?

It takes control positions in B2B software and tech-enabled services companies. Examples include a majority stake in Cira Apps and a majority growth investment in AIIM, a Canadian marketing communications company.

What size company does Vegvisir target?

Its criteria call for $5 million to $50 million of revenue and $2 million to $10 million of EBITDA, plus a high share of recurring revenue, growth of at least 20% and strong customer retention.

Does the founder stay after Vegvisir invests?

Often in a different role. At Cira Apps the founder became chief technology officer and a board member while a new CEO took over, and AIIM's co-founders moved to advisor roles.

Does Vegvisir have a committed fund?

Its website does not say. It calls itself an independent private equity firm and invites limited partners to get in touch, but it names no fund, and outside investors helped finance the Cira Apps and eventPower deals.

Sources

  1. S1Vegvisir Capital Partners home page Accessed November 5, 2026
  2. S2Vegvisir Capital Partners: About Accessed November 5, 2026
  3. S3Vegvisir Capital Partners: Our Approach Accessed November 5, 2026
  4. S4Vegvisir Capital Partners: Portfolio Accessed November 5, 2026
  5. S5Vegvisir Capital Partners: News Accessed November 5, 2026
  6. S6Vegvisir Capital Partners: Contact Accessed November 5, 2026
  7. S7Vegvisir Capital Partners Acquires Majority Stake in Cira Apps (January 1, 2025) Accessed November 5, 2026
  8. S8AIIM Secures Growth Investment from Vegvisir Capital (May 10, 2022) Accessed November 5, 2026
  9. S9Pitney Bowes Presort Services Advances Nationwide Growth Through Strategic Expansion (January 21, 2025) Accessed November 5, 2026
  10. S10Direct Logistics Appoints Dustin Symes as President (March 24, 2025) Accessed November 5, 2026
  11. S11Providence Investment Partners Announces a Debt and Equity Investment in eventPower (October 28, 2026) Accessed November 5, 2026
  12. S12Figure Exceeds $1B in Series C Funding (September 16, 2025) Accessed November 5, 2026

Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Vegvisir Capital Partners. Figures are as reported on the dates shown and may have changed. Request a correction

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