Founder-focused lower middle market private equity firm

Rallyday Partners

At a glance

Revenue range$10M+ S1
Deal typesPlatform, Add-on S4
GeographyNorth America S1
SectorsIT Services & MSP, Accounting & Professional Services, Healthcare Services, Dental

What Rallyday Partners buys

Rallyday Partners is a Denver private equity firm started by former founders and CEOs, who say they set out in 2018 to build a firm around what entrepreneurs need. It looks for North American companies with at least $10 million of revenue, a plan to grow and something that sets them apart, and it pitches itself as a longer-term partner. The portfolio leans toward professional and tech-enabled services: Salesforce, data and digital product consultancies (Kicksaw, Nimble Gravity, Livefront), the Rochester accounting firm Insero, and healthcare businesses in home care, physical therapy and dental.

Rallyday closed a $150 million first fund in 2020 and a $205 million second fund in 2022. In May 2026 Simplistic became the first platform in its third fund, whose size has not been announced. Every new company goes through a six-month leadership and strategy program after the deal. Most of its recent activity is add-ons, so a smaller consulting, accounting or IT services firm can meet Rallyday by selling to one of its platforms, several of which say they are seeking acquisitions.

Recent deals

Announced in the 24 months before October 29, 2026.

DateCompanyTypeSectorSource
Oct 2026CompassData and AI consultancy with Databricks expertise added to KicksawAdd-onIT Services & MSPSource
Sep 2026Tiide CommerceFounder-led Amazon and TikTok Shop growth agency added to SimplisticAdd-onSource
Sep 2026Cause + Effect StrategyRochester data, analytics and AI services firm added to InseroAdd-onIT Services & MSPSource
May 2026SimplisticShopify Plus commerce consultancy; first platform in Fund III, with a new CEO and the co-founder moving to adviser and board memberPlatformIT Services & MSPSource
May 2026Actel Advisory GroupRochester market research and strategy consulting firm added to InseroAdd-onAccounting & Professional ServicesSource
Jan 2026Zeal IT ConsultantsSoftware and IT consulting firm combined with LivefrontAdd-onIT Services & MSPSource
Nov 2025DeMott & Smith CPAsRochester CPA firm founded in 1988 added to Insero, bringing 12 staffAdd-onAccounting & Professional ServicesSource
Oct 2025NorthboundContract lifecycle management consulting partner added to KicksawAdd-onIT Services & MSPSource
Aug 2025Elder Care HomecareSenior home care agency serving New York, New Jersey, Connecticut and Massachusetts; the founder stays as CEOPlatformHealthcare ServicesSource
Aug 2025Fog SolutionsMicrosoft Azure and Databricks data and AI firm added to Nimble GravityAdd-onIT Services & MSPSource
Mar 2025SkyVennToronto Salesforce managed services partner added to KicksawAdd-onIT Services & MSPSource
Jan 2025Insero AdvisorsStrategic investment in a Rochester, New York accounting, tax and advisory firmPlatformAccounting & Professional ServicesSource
Jan 2025Nimble GravityGrowth investment in a Denver AI, data and software engineering consultancy founded in 2019PlatformIT Services & MSPSource

Portfolio by sector

From the firm's portfolio page S2.

Active

  • Simplistic
  • Elder Care Homecare
  • Insero Advisors
  • Nimble Gravity
  • Kicksaw
  • Livefront
  • Espire Dental
  • Power Technologies (Anywhere Cart)
  • Highbar Physical Therapy

Past investments: Genesis Research, Pyx Health

Greymont’s take

How Rallyday Partners fits a seller

Rallyday fits founders who want to stay involved after a sale and who value coaching as much as capital. Its partners have built and sold their own companies, and most of its current platforms are still led by a founder, including Insero, Kicksaw, Nimble Gravity, Elder Care and Highbar. That is not guaranteed: at Simplistic the co-founder became an adviser and board member while a new CEO took over. Expect the six-month accelerator program and a steady run of add-ons, since Insero and Kicksaw have each bought three firms since early 2025.

Rallyday does not publish an EBITDA range or say whether it takes majority control. Owners should ask how much of the company it would own, how much equity they would roll, and how long it plans to hold before the next sale.

Questions owners ask

What size company does Rallyday Partners invest in?

Its site asks for North American companies with at least $10 million of revenue. It does not publish an EBITDA range or a maximum size, though its first two funds were $150 million and $205 million.

Does Rallyday buy IT services and consulting firms?

Yes. Kicksaw (Salesforce consulting), Nimble Gravity (data and AI consulting) and Livefront (digital product consulting) are current platforms, and each has made add-ons since 2025, including Compass, Fog Solutions and Zeal IT Consultants.

Does Rallyday invest in accounting firms?

Yes. It made a strategic investment in Insero Advisors, a Rochester, New York accounting, tax and advisory firm, in January 2025. Insero has since acquired DeMott & Smith CPAs, Actel Advisory Group and Cause + Effect Strategy.

What happens after Rallyday invests?

Each portfolio company goes through the Rallyday Accelerator Program, a six-month program run with the leadership team that sets out the company's purpose, strategy, culture and leadership development plans.

Sources

  1. S1Rallyday Partners home page (investment criteria, Denver address) Accessed October 29, 2026
  2. S2Rallyday Partners: Our Portfolio Companies (active and realized) Accessed October 29, 2026
  3. S3Rallyday Partners: Team Accessed October 29, 2026
  4. S4Rallyday Partners Holds Final Closing on Oversubscribed Fund II (April 18, 2022) Accessed October 29, 2026
  5. S5Simplistic Takes Investment from Rallyday Partners (May 21, 2026) Accessed October 29, 2026
  6. S6Rallyday Partners Named to Inc.'s 2026 Founder-Friendly Investors List (October 28, 2026) Accessed October 29, 2026
  7. S7Rallyday Partners Backs Livefront (Wall Street Journal article reposted by the firm, September 5, 2023) Accessed October 29, 2026
  8. S8Rallyday Partners: Press Releases Accessed October 29, 2026

Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Rallyday Partners. Figures are as reported on the dates shown and may have changed. Request a correction

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