Private investment firm (independent sponsor)
Willistown Capital
- HeadquartersHouston, TX S1
- Founded2013 S2
- Websitewillistowncapital.com
- Last verifiedNovember 2, 2026
At a glance
| Revenue range | $8M to $30M S2 |
|---|---|
| Deal types | Platform, Add-on S7 |
| Sectors | Industrial & Manufacturing, Healthcare Services |
What Willistown Capital buys
Willistown Capital is a Houston private investment firm, founded in 2013, that buys lower middle market companies in healthcare and business-to-business services, plus niche manufacturing. Examples it gives of businesses it would look at include audio-visual production, home health services and niche construction. It wants companies with $8 million to $30 million of revenue, cash flow margins above 15 percent, a record of growth and low capital spending, and owners who are ready to sell all or part of the business and step back from their role.
Willistown brings outside partners into its deals. Midwest Mezzanine Funds and Providence Investment Partners provided debt and equity for its Quiltcraft deal, Penstock Equity also invested, and that deal was a finalist at the 2026 Independent Sponsor Awards. It owns two platforms today: Threadwell, which makes window treatments and bedding for hotels, and Ansera, an event production group. Businesses below its revenue range can still fit as add-ons to those platforms, which is how Fabtex, L!VE and Sardis joined.
Recent deals
Announced in the 24 months before November 2, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Apr 2025 | FabtexRival hospitality window treatment maker bought by Quiltcraft after Willistown's late 2024 recapitalization; the combined company is now Threadwell | Add-on | Industrial & Manufacturing | Source |
| Apr 2025 | L!VE and SardisEvent production agency and experiential marketing firm combined with High Output; the group became Ansera in January 2026 | Add-on | Source |
Portfolio by sector
From the firm's portfolio page S3.
Drapery & Textiles for Hospitality Companies
- Threadwell (Quiltcraft and Fabtex)
Events & Video
- Ansera (High Output, L!VE and Sardis)
Greymont’s take
How Willistown Capital fits a seller
Willistown suits the owner of a services or niche manufacturing company with roughly $8 million to $30 million of revenue and healthy margins who wants to sell all or part of the business and step back. Its two platforms follow the same pattern: back one solid company, then merge in competitors. Quiltcraft bought Fabtex, one of its largest rivals, a few months after Willistown's recapitalization. Owners of window treatment, event production or audio-visual businesses may hear from it as add-on targets.
Because lenders and co-investors helped pay for its Quiltcraft deal, owners should ask who will supply the equity and debt for their sale and how much of the price is paid at closing. Willistown's own partners sometimes step in to lead, and one managing partner is serving as interim CEO of Ansera, so owners should also ask who will run the company after the sale.
Questions owners ask
What size company does Willistown Capital look for?
Its about page targets companies with $8 million to $30 million of annual revenue, cash flow margins above 15 percent, a record of growth and low capital spending. It also considers smaller companies as add-ons to its current platforms.
Is Willistown Capital an independent sponsor?
It calls itself a private investment firm. Its Fabtex deal was a finalist for Deal of the Year at the 2026 Independent Sponsor Awards, and outside partners including Midwest Mezzanine Funds and Providence Investment Partners financed its Quiltcraft deal.
What has Willistown Capital bought recently?
In April 2025 its Quiltcraft platform bought Fabtex, a competitor in hospitality window treatments, and the combined company is now Threadwell. The same month, High Output combined with L!VE and Sardis, and in January 2026 the three became Ansera.
Sources
- S1Willistown Capital home page Accessed November 3, 2026
- S2Willistown Capital: About Accessed November 3, 2026
- S3Willistown Capital: Our Investments Accessed November 3, 2026
- S4Willistown Capital: News and Insights Accessed November 3, 2026
- S5Willistown Capital Recapitalizes Quiltcraft to Acquire Fabtex in Strategic Merger (April 17, 2025) Accessed November 3, 2026
- S6High Output, L!VE and Sardis Combine (PR Newswire, April 8, 2025, reposted by Willistown) Accessed November 3, 2026
- S7Willistown Portfolio Companies Integrate to Form Ansera (January 28, 2026) Accessed November 3, 2026
- S8Willistown Capital Named a Finalist at the 2026 Independent Sponsor Awards (March 2, 2026) Accessed November 3, 2026
- S9Willistown Capital Wins ACG Houston Private Equity (Acquisition) Deal of the Year (April 30, 2025) Accessed November 3, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Willistown Capital. Figures are as reported on the dates shown and may have changed. Request a correction