Growth-focused private equity firm
Serent Capital
- HeadquartersSan Francisco, CA S6
- Founded2008 S2
- Websiteserentcapital.com
- Last verifiedNovember 2, 2026
At a glance
| Assets under management | $7B (as of Nov 2026) S1 |
|---|---|
| Latest fund | Serent Capital VI, $1.3B (Jul 2026) S4 |
| Deal types | Platform, Add-on, Minority, Growth S5 |
| Sectors | Software & SaaS, Healthcare Services, Education |
What Serent Capital buys
Serent Capital invests in founder-led business software companies and tech-enabled service businesses, many of which grew without outside money. It has offices in San Francisco and Austin, says it manages about $7 billion, and in July 2026 closed Serent Capital VI at $1.3 billion, its largest fund. Its holdings span software for local government, schools, healthcare practices, hotels and restaurants, builders and professional firms, plus a few service companies such as an allergy testing provider, a K-12 tutoring chain and an events technology consultancy.
Serent takes either a majority or a minority stake and backs each company with a Growth Team of more than 25 operators who work on sales, product, AI, hiring and acquisitions. It publishes no revenue or EBITDA range. Its newer deals include several small founder-owned companies, and in 2025 its companies completed nine add-on acquisitions, so a smaller software firm may also meet Serent as an add-on to an existing holding.
Recent deals
Announced in the 24 months before November 2, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Jul 2026 | Serent Capital VI$1.3 billion raised in a single close in under 90 days, the firm's largest fund | Fund close | Source | |
| May 2026 | The EdgePoint-of-sale and store software for independent jewelers in Shelton, Connecticut; the founder retired after nearly 25 years and a new CEO joined | Investment | Software & SaaS | Source |
| Mar 2026 | Saisystems HealthBilling and electronic health record provider for physicians who work in skilled nursing facilities, founded in 1987 | Investment | Software & SaaS | Source |
| Mar 2026 | AutireCloud software that helps CPA firms run employee benefit plan audits | Investment | Software & SaaS | Source |
| Nov 2025 | EdulogSchool bus routing software founded in 1977; a Serent operating executive joined the board as executive chair | Growth | Software & SaaS | Source |
| Oct 2025 | CallRevuCall analytics software for car dealerships sold to Astira Capital Partners | Exit | Software & SaaS | Source |
| Jun 2025 | PhotoDaySoftware for school, sports and event photographers; stays independent | Growth | Software & SaaS | Source |
| Jun 2025 | GovWorxAI quality review and training tools for 911 call centers, founded in 2023 | Investment | Software & SaaS | Source |
| Apr 2025 | StockIQ TechnologiesDemand forecasting and inventory planning software for manufacturers and distributors | Investment | Software & SaaS | Source |
| Apr 2025 | PlotBoxCloud software for cemeteries, crematories and funeral homes | Investment | Software & SaaS | Source |
| Mar 2025 | Casino Cash TracRevenue audit software for casinos, based in Tulsa; the CEO and partners keep running it | Minority | Software & SaaS | Source |
Portfolio by sector
From the firm's portfolio page S3.
Education
- Arbiter
- C2 Education
- Education Advanced
- Edulog
- LinkIt!
- ParentSquare
- Progress Learning
Financial Markets
- Dyad
- ePayPolicy
- Finys
- GDS Link
- Payliance
Government
- BS&A
- First Due
- GovWorx
Government / Healthcare
- Traumasoft
Healthcare
- Aria Care Partners
- DirectShifts
- EZDERM
- Lantern
- Medical Informatics Engineering
- Procurement Partners
- Raintree
- Saisystems Health
- United Allergy Services
Hospitality
- BirchStreet Systems
- BW Events Tech
- CCT
- FranConnect
- Millennium Systems International
- Restaurant365
- Revinate
Industrials
- BQE Software
- Buildertrend
- Cotality
- StockIQ
- Studio Designer
- WorkWave
Information Technology
- Duende
- Harper
Professional Services
- Actionstep
- Autire
- Avionté
- People 2.0
- PlotBox
- The Edge
Real Estate
- ManageAmerica
Retail
- PhotoDay
Greymont’s take
How Serent Capital fits a seller
Serent fits the founder of a software or tech-enabled services business who has built the company without much outside capital and wants money plus hands-on help to grow. Owners can choose how much to sell: Casino Cash Trac took a minority investment in 2025 and its leaders kept running it, while at The Edge in 2026 the founder retired and Serent brought in a new CEO. Expect Serent's Growth Team to be involved in sales, hiring and product plans after closing.
Serent sells companies regularly; it reported nine realizations in 2025, including CallRevu's sale to Astira Capital Partners. An owner who keeps a stake should ask whether the deal is majority or minority, how much say the founder keeps over hiring and strategy, and how long Serent usually holds a company before a sale or recapitalization.
Questions owners ask
Does Serent Capital take minority stakes?
Yes. Its Fund VI announcement says it makes both majority and minority investments, and its March 2025 deal for Casino Cash Trac was a minority investment that left the CEO and his partners in charge.
Does Serent invest in service businesses or only software?
Mostly software, but not only. Its current holdings include Aria Care Partners, which provides onsite dental, vision, hearing and podiatry care in nursing homes, United Allergy Services, C2 Education tutoring and BW Events Tech, an events technology consultancy.
What happens if the founder wants to step back?
Serent has handled that. When it partnered with The Edge in May 2026, the founder retired after nearly 25 years, a new CEO joined, and the founder agreed to help with the transition.
How large is Serent's latest fund?
Serent Capital VI closed in July 2026 with $1.3 billion of commitments, the largest in its history, bringing total capital raised by the firm to more than $5 billion.
Sources
- S1Serent Capital home page Accessed November 2, 2026
- S2Serent Capital: Why Serent (mission, history, est. 2008) Accessed November 2, 2026
- S3Serent Capital: Our Portfolio Accessed November 2, 2026
- S4Serent Capital Raises Oversubscribed $1.3 Billion Fund VI (July 9, 2026) Accessed November 2, 2026
- S5Serent Capital: Year in Review 2025 Accessed November 2, 2026
- S6Serent Capital: Contact (Austin and San Francisco offices) Accessed November 2, 2026
- S7Serent Capital portfolio: BW Events Tech Accessed November 2, 2026
- S8Serent Capital Insights (news) Accessed November 2, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Serent Capital. Figures are as reported on the dates shown and may have changed. Request a correction