Evergreen private equity firm
Satori Capital
- HeadquartersDallas, TX S4
- Websitesatoricapital.com
- Last verifiedOctober 28, 2026
At a glance
| EBITDA range | $5M to $50M S2 |
|---|---|
| Deal types | Platform, Minority, Add-on S2 |
| Geography | United States S2 |
| Sectors | Construction Services, Consumer & Food, Industrial & Manufacturing, Education, Distribution |
What Satori Capital buys
Satori Capital is a Texas private equity firm, with offices in Dallas and Fort Worth, that invests from an evergreen fund, so it can hold companies with no set exit date. It takes majority stakes in US companies with $5 million to $35 million of EBITDA and minority stakes in companies with $10 million to $50 million. Its three focus areas are commercial and industrial services, manufacturing built on engineering or intellectual property, and established consumer brands. It looks for leadership teams that follow conscious capitalism, meaning they aim to create value for every stakeholder, not only owners.
Satori says it backs teams rather than running companies, and it helps them hire, make acquisitions and grow. Current holdings include Automatic Fire Protection, a Texas sprinkler and alarm contractor that bought two fire companies in October 2025, along with Torani, Komline, Second Mile Education and Zorch. A business below $5 million of EBITDA is most likely to meet Satori as an add-on to one of these companies.
Recent deals
Announced in the 24 months before October 28, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| December 2025 | Wellen CapitalSpecialty finance company providing merchant cash advances; listed as divested in December 2025 | Exit | Source | |
| Oct 2025 | Apex Fire Protection and West Texas FireHouston sprinkler contractor and a West Texas extinguisher and kitchen hood service business added to Automatic Fire Protection | Add-on | Construction Services | Source |
Portfolio by sector
From the firm's portfolio page S2.
Construction Services
- Automatic Fire Protection
Consumer & Food
- Comfrt
- Hobo
- The Lovesac Company
- Torani
Distribution
- Zorch
Education
- Second Mile Education
Industrial & Manufacturing
- Formulife
- Komline
Other
- Purple Land Management
Past investments: Wellen Capital, Able Machinery Movers, SunTree Snack Foods
Greymont’s take
How Satori Capital fits a seller
Satori suits the owner of a larger, profitable company who cares about culture and legacy as much as price. Because its fund is evergreen, no fund deadline forces a sale after a few years, and its minority option lets an owner take capital without giving up control. Its majority floor of $5 million of EBITDA is above many small businesses, so a smaller fire, alarm or service company in Texas is more likely to sell to a Satori company such as Automatic Fire Protection than to Satori itself. AFP describes its approach to add-ons as keeping a family business feel and local branches while offering the benefits of a larger company.
An owner should ask how long Satori expects to hold the business, which decisions the board keeps, and how the leadership team is rewarded.
Questions owners ask
What size company does Satori Capital invest in?
Satori makes majority investments in companies with $5 million to $35 million of EBITDA and minority investments in companies with $10 million to $50 million of EBITDA, all based in the United States.
Does Satori have to sell its companies after a few years?
No. Satori invests through an evergreen fund backed by business owners, family offices and foundations, which it says lets it hold investments indefinitely rather than on a fixed fund timeline.
Does Satori buy fire protection companies?
Yes, through Automatic Fire Protection, a Texas sprinkler, alarm and extinguisher contractor Satori invested in during May 2024. In October 2025 AFP acquired Houston-based Apex Fire Protection and West Texas Fire, a fire extinguisher and kitchen hood service business.
Sources
- S1Satori Capital home page Accessed October 28, 2026
- S2Satori Capital: Private Equity (criteria and portfolio) Accessed October 28, 2026
- S3Satori Capital: Commercial and Industrial Services Accessed October 28, 2026
- S4Satori Capital: Contact (office locations) Accessed October 28, 2026
- S5Satori Capital Invests in Automatic Fire Protection (May 31, 2024) Accessed October 28, 2026
- S6Automatic Fire Protection Expands with Acquisitions of Apex Fire Protection and West Texas Fire (October 2025) Accessed October 28, 2026
- S7Satori Capital: News Accessed October 28, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Satori Capital. Figures are as reported on the dates shown and may have changed. Request a correction