At a glance
| EBITDA range | $2M to $8M S2 |
|---|---|
| Deal types | Platform, Add-on S2 |
| Geography | United States S3 |
| Sectors | Healthcare Services, Consumer & Food |
What Conscious Capital Growth buys
Conscious Capital Growth is a Scottsdale, Arizona firm started in late 2021 by two franchise operators, Heather Elrod and Christo Demetriades. It takes control positions in profitable founder or family-owned US businesses tied to health, wellness and everyday quality of life. Its work runs along three lines: better-for-you food and nutrition, human capital and healthcare, and wellness and beauty. It looks for $2 million to $8 million of EBITDA, margins of at least 15 to 25 percent, recurring or repeat revenue, and a fragmented market with room to consolidate.
The firm has no closed fund yet. Its first institutional fund is still raising, with a $125 million target and a first close aimed at the fourth quarter of 2026. So far it has invested through its own holding companies, and its two latest purchases each had a partner: Petra Capital Partners on RD Nutrition Consultants and Exaltare Capital Management on Uni K Wax. A smaller company is most likely to meet it as an add-on, which is part of its stated plan for each holding.
Recent deals
Announced in the 24 months before November 5, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Jan 2026 | RD Nutrition ConsultantsNational dietitian consulting company bought with Petra Capital Partners; the founder stays as CEO with a meaningful stake | Platform | Healthcare Services | Source |
Portfolio by sector
From the firm's portfolio page S4.
Consumer & Food
- Uni K Wax
- Main Squeeze Juice Co.
Healthcare Services
- RD Nutrition Consultants
Other
- Patrice & Associates
Greymont’s take
How Conscious Capital Growth fits a seller
This buyer suits owners of multi-unit, franchise or recurring-revenue businesses in food, wellness, beauty or healthcare support who want operators at the table. Its partners have run franchise systems themselves, and it says it prefers to find deals off-market, straight from founders and their advisors. In the January 2026 RD Nutrition purchase the founder stayed as CEO and kept a meaningful stake, so a partial sale is a real option.
The main thing to test is the money. Its first fund had not closed when this page was checked, so an owner should ask where the equity for the deal comes from and whether it is committed before signing a letter of intent. If a partner firm comes in alongside it, as Petra and Exaltare did, also ask who holds control and who sits on the board.
Questions owners ask
Does Conscious Capital Growth have a fund?
Not a closed one. Its site says it is raising its first institutional fund, with a $125 million target and a first close aimed at the fourth quarter of 2026. Its January 2026 release says it invests through its holding companies.
What size company does Conscious Capital Growth look for?
Its site asks for $2 million to $8 million of EBITDA, positive cash flow, EBITDA margins of at least 15 to 25 percent, and recurring or repeat revenue. The business should be privately held by a founder or family.
Does the owner stay on after Conscious Capital Growth invests?
It can happen. In the RD Nutrition deal of January 2026, founder Robert DeLair stayed as chief executive and kept a meaningful ownership stake, and the company kept its brand. Uni K Wax, by contrast, was bought from its founder in 2023.
Sources
- S1Conscious Capital Growth home page Accessed November 5, 2026
- S2Conscious Capital Growth: Investment Strategy Accessed November 5, 2026
- S3Conscious Capital Growth: About Accessed November 5, 2026
- S4Conscious Capital Growth: Portfolio Accessed November 5, 2026
- S5Conscious Capital Growth and Petra Capital Partners Acquire RD Nutrition Consultants (PR Newswire, January 28, 2026) Accessed November 5, 2026
- S6New owners see immense growth potential in Uni K Wax (Franchise Times, November 2023) Accessed November 5, 2026
- S7Scottsdale-Based Conscious Capital Acquires Majority Stake in Hospitality Staffing and Recruiting Franchise (Greater Phoenix In Business, December 7, 2022) Accessed November 5, 2026
- S8Conscious Capital Growth and Main Squeeze Juice Company Partner (Greater Phoenix In Business, June 14, 2022) Accessed November 5, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Conscious Capital Growth. Figures are as reported on the dates shown and may have changed. Request a correction