Selling guide · For Business Owners

Selling a distribution company

A plain guide to how buyers judge your line card, rebates, margins and stock, and what to fix before you talk to any of them.

By Gabe Ramos, Managing Partner Updated · 9 min read

Private equity platforms and large public distributors have been buying founder and family distributors across industrial, building products, HVAC and plumbing, electrical and foodservice supply, drawn by steady reorders and markets still split among many firms12345. These buyers know the trade and go straight to your supplier rights, margin by line and stock. Below: the buyers you may meet, the numbers they test, what stalls deals and the work to do first.

Who is buying and why

Steady reorders, split-up markets and families nearing a handoff

Distributors sell what customers must keep buying, much of it for repair and replacement. Bertram Capital pointed to steady maintenance demand when it bought Motion & Control Enterprises in October 20261, and KLH Capital pointed to aging HVAC and plumbing systems when it recapitalized N.H. Yates that month3.

These markets also remain split among many firms. Fastenal sizes North American industrial supply above $140 billion a year and says no one company has a large piece of it6. Core & Main says hundreds of regional and niche distributors serve its $44 billion water and fire protection market7.

Family succession adds sellers, such as fourth-generation Bender Plumbing Supply, which partnered with Hills Distribution in March 20268. Large strategics are active too. Performance Food Group bought foodservice distributor Cheney Brothers in October 20245, and Home Depot's SRS closed on drywall distributor GMS in September 20252.

A platform buyer builds on you, so it needs strong managers and clean systems. An add-on buyer already has a back office, so it cares most about your customers, territory, salespeople and lines, and it plans on savings. Core & Main credits its acquisition margin gains to product range, purchasing, facility changes and tighter working capital7.

The mix you may hear from:

  • Sponsor-backed platforms adding branches and lines, such as Hills Distribution9.
  • Sponsors starting a platform around a regional name, as Kian Capital did with Allen Supply in October 202610.
  • Minority investors, such as Main Street Capital, which put $39.3 million of debt and equity into founder-led Midstream Valve Partners in August 202611.
  • Family offices and independent sponsors. Ask early where their money comes from.

Who has been buying

150 firms in Greymont’s PE Firm Directory announced 290 distribution deals in the last two years. The most active are below, each with its latest deal. Listing reflects public announcements only, updated November 14, 2026.

  1. Platte River Equity Denver, CO16 deals

    Latest: MTS Threaded Products and AZ Hose PRO, Two founder-owned businesses added to TIPCO Technologies, bringing it to ten add-ons since December 2023 (Sep 2026)

  2. Fusion Capital Partners Los Angeles, CA8 deals

    Latest: Power Motion, St. Louis area automation, robotics and machine vision integrator added to Tavoron, its sixth add-on under Fusion (Sep 2026)

  3. American Industrial Partners New York, NY7 deals

    Latest: Rossee Oil Company, Georgia fuel and lubricant distributor, founded in 1945, added to RelaDyne (Sep 2026)

  4. Rotunda Capital Partners Bethesda, MD7 deals

    Latest: BC Wire Rope & Rigging, Anaheim rigging and wire rope supplier with six Western branches, added to American Equipment Solutions (Sep 2026)

  5. Frontenac Chicago, IL7 deals

    Latest: MJ Systems, Gulf Coast chemical injection pump distributor joined Motion & Control Enterprises; its founder keeps running it (Aug 2026)

  6. Nautic Partners Providence, RI7 deals

    Latest: AZ Wire & Cable, Agreement for LindFast Solutions Group to buy it from MFG Partners (Dec 2025)

  7. Platinum Equity Beverly Hills, CA6 deals

    Latest: Warren Valve, Houston supplier of flow control valves for energy and industrial customers, carved out of Allied Group. Allied's founder and Warren management hold minority stakes (Nov 2026)

  8. Wynnchurch Capital Rosemont, IL5 deals

    Latest: Techniweld & PowerWeld and three Essendant brands, Welding and janitorial supply additions to ORS Nasco (Oct 2026)

  9. Shorehill Capital Chicago, IL5 deals

    Latest: Filtration Corporation of America, Glen Ellyn, Illinois distributor of aviation fuel filtration and fueling equipment added to Triad Technologies (Oct 2026)

  10. Soundcore Capital Partners New York, NY5 deals

    Latest: Irvington Gas, Reliable Energy Partners' fifth acquisition (Feb 2026)

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What buyers value most

Gross profit you can trace and customers who keep coming back

Performance Food Group describes distribution as a thin-margin business5, so small margin moves change earnings a lot. Buyers therefore rebuild your gross profit from invoices, by line, branch, customer and salesperson.

Customer contracts count for less here than in service businesses. Core & Main's customers buy on purchase orders and job agreements, not long-term contracts7, so buyers judge loyalty from history. KLH noted that seven of Yates's ten largest customers had bought from it for more than 20 years3.

Performance Food Group says independent customers generally earn the most in its trade and that its own brands are its best earners5. In any line, accounts that rely on your service tend to earn more than accounts won on bid.

E-commerce is part of the review too. Fastenal said 62.4 percent of its sales ran through digital channels, including vending and bin programs, in December 20256, and Hills Distribution added online seller PEXUniverse in September 202612. Know your share of orders placed online or by EDI.

Have these ready, straight from your ERP:

  • Gross margin by line, supplier, customer and branch for three years, before and after rebates.
  • Active accounts, tenure, accounts won and lost, and sales per account.
  • Top 10 customers and suppliers as a share of sales and purchases.
  • Fill rate, on-time delivery, returns and delivery cost.
  • Gross profit by salesperson, with territory and tenure.

Line cards, territories and rebates

What your suppliers have granted, and whether it carries over

Your line card may be your most valuable asset, and you may not fully control it. Watsco reports exclusive territory agreements with Carrier, Rheem and Mitsubishi with no stated end date, and other agreements of one to ten years, some limiting competing brands at a location13. Performance Food Group, by contrast, typically has no long-term supplier contracts5.

Sort each major line into written or unwritten and exclusive or not, then read what it says about assignment and change of control. A form agreement a medical device maker filed with the SEC let it end a distributor's contract on 60 days' notice after a change of control14. Yours may be gentler or silent.

Paper is not the whole story. A supplier with no written veto can still move a territory or refuse a new owner, especially one carrying a rival brand. Plan when key suppliers hear about a sale and who makes the call.

State law may help. Wisconsin's Fair Dealership Law bars a supplier from ending or substantially changing a covered dealership without good cause, generally requires 90 days' notice with 60 days to fix the problem, and can require a terminating supplier to buy back branded stock15. Some manufacturer's representatives fall outside it15. Protection varies by state, so ask your attorney what applies where you sell.

Rebates need their own schedule. Performance Food Group describes supplier rebates and incentives as a major source of profit for itself and its rivals5. Core & Main describes programs that pay more as purchases rise and that suppliers can change7. Be ready to answer:

  • How much gross profit comes from rebates, by supplier and by year?
  • When do you book them? Core & Main accrues rebates as purchases move toward volume targets7. If you book them when the check arrives, a buyer will restate your margins.
  • Which rebates run through a buying group? Many smaller distributors buy through cooperatives5, and membership may not pass to a new owner.
  • Who keeps rebates earned before closing but paid after it?

Inventory and working capital

Your stock is part of the price, whether or not anyone says so

Inventory gets tested hard. For rough scale, Census Bureau figures for August 2026 show wholesalers holding about 0.73 months of sales in stock for groceries, 0.87 for electrical goods, 1.69 for lumber and construction materials, 2.02 for hardware, plumbing and heating, and 2.64 for machinery16. These are broad, preliminary groups, not turns, so your own trend matters more.

Buyers want to know how much stock is alive. Expect them to age it by last sale date, test your reserve and count it. Core & Main reviews excess and obsolete stock each quarter7.

Rules can create dead stock too. EPA barred making or importing self-contained residential and light commercial air conditioners and heat pumps using refrigerants with a global warming potential of 700 or more from January 1, 2025, and bars selling them three years later17. Check your shelves.

Working capital is where this gets settled. Most deals assume a normal level of receivables and inventory, less payables and accruals. The two sides agree on a target, often an average of recent months. Deliver less at closing and the price usually drops by the gap. Deliver more and it usually rises. Negotiate it as carefully as the headline number:

  • Seasonality: roofing, HVAC and irrigation supply swing by season, so agree which months set the average.
  • Definitions: settle how aged stock, consignment goods, rebates receivable and customer deposits count.
  • One-time buys: stocking up before a price increase can distort the average, so keep records.
  • Counting: agree who counts, when, and how disputes get resolved.

What lowers value or stalls a deal

Owner-held accounts, one dominant line and data nobody trusts

Owner dependence tops the list. If your best customers call your cell phone and key supplier ties are personal, a buyer has to ask what is left once you stop coming in.

The same goes for an outside salesperson who controls a territory. BLS projects about 123,400 openings a year for wholesale and manufacturing sales representatives through 2035, mostly to replace people who leave or retire18. What stops one from leaving with the accounts depends on state law. Minnesota, for example, voids most employee non-competes but not non-solicitation agreements, and allows a seller's non-compete in a business sale19. Ask your attorney.

Other trouble spots:

  • Customer concentration: one contractor, manufacturer or chain that is a large share of gross profit.
  • Stale pricing: old contract prices and overrides that lose money once delivery is counted.
  • Supplier concentration: Watsco buys 62 percent of its products from Carrier13. If one line drives your margin, expect questions about how secure it is.
  • Weak ERP data: duplicate items, inconsistent costs or margin kept in spreadsheets. If a buyer can't trust margin by customer, it will assume the worst.
  • Missing resale certificates: in California, the seller must prove a sale was for resale unless it took a certificate on time and in good faith20. Rules vary by state, so check yours.
  • Product rules: refrigerant sellers must check who is buying and keep records for three years21. When a registered food facility changes owners, the old owner has 60 days to cancel the registration and the new owner must file its own22. USDA's produce license rules call for a new license on certain ownership changes23.

What could your business be worth?

Six questions, about two minutes. An estimated range from published market data, adjusted for the risks above. Your numbers stay in your browser.

How deals are usually structured

Asset or stock, rollover, your building and your role

Compare offers by the cash you would keep after taxes, the working capital adjustment and money held in escrow or paid later.

Asset and stock deals both appear here. Core & Main bought the shares of two-location Pioneer Supply in January 20267, while PAK Quality Foods bought substantially all of Formosa Foods' assets in July 202524. The choice affects supplier agreements, liabilities and taxes. In an asset sale, both sides allocate the price across asset classes25, and the IRS treats a sale of inventory as ordinary income or loss26. Ask your tax advisor how LIFO or another inventory method affects the result.

State tax steps can follow. New York treats a sale of business assets, even a whole inventory, as a bulk sale, and the buyer must notify the Tax Department 10 or more days before it pays or takes possession, or risk liability for your unpaid sales tax. A stock sale is not a bulk sale there27. Other states differ, so ask your advisor early.

What to expect in the terms:

  • Rollover equity: the leaders of Coastal Supply Group and RJ Murray reinvested in Hills Distribution in January 20259. A stake can pay again if the platform is resold, as Motion & Control Enterprises was after 27 acquisitions1, but it can also lose value. Contributing property to a partnership for an interest is usually not taxed at that moment28. Get your own tax advice.
  • Earnouts and seller notes: tie any later payment to gross profit rather than sales, and spell out how rebates, lost lines and accounts moved to other branches count.
  • Your building: you can sell it, lease it to the buyer or do a sale-leaseback. Watsco leases about 16.6 million of its 16.8 million square feet13, so buyers are used to renting. Set rent at market before pricing starts, since a friendly rent distorts earnings. A site buyer may order a Phase I assessment, the ASTM standard EPA accepts for environmental inquiries29.
  • Your role and the brand: Alro Steel said in August 2026 that its name and daily operations would stay the same under Lindsay Goldberg30, while United Rigging folded into a CERTEX branch in July 2026 and its former owner became operations manager31. Put these points in the letter of intent.

Getting ready: the 12 to 24 months before a sale

Clean the data, paper the lines and move accounts off your desk

A buyer's review reaches back about three years, so start now. Nearly all of this is worth doing even if no sale follows:

  • Gather every supplier agreement and get important unwritten lines into writing.
  • Build a rebate schedule by supplier and accrue rebates monthly.
  • Clean the ERP so margin reports come straight from the system.
  • Reprice or drop money-losing accounts a year ahead, so better margin has a track record.
  • Work down dead stock and set a written reserve policy with regular cycle counts.
  • Move accounts off your desk: pair every owner-held relationship with a manager or salesperson for a full year.
  • Have counsel review sales pay plans and non-solicit terms state by state.
  • Organize resale certificates and sales tax registrations in each state where you sell.
  • Sign a market-rate lease with any related owner and gather past environmental reports.
  • Close monthly on an accrual basis, reconcile to tax returns and support each add-back.

Before you talk to buyers

  • Three years of gross margin by line, supplier, customer and branch, before and after rebates
  • A supplier list with agreements, territories, exclusivity, assignment and change of control terms
  • A rebate schedule showing how and when each program is earned and booked
  • Your top 10 customers and top 10 suppliers as a share of sales and purchases
  • Inventory by age and last sale date, with your reserve policy and latest count results
  • Two years of month-end working capital
  • A sales roster with territories, tenure, gross profit and signed agreements
  • Resale certificates and state sales tax registrations
  • Warehouse leases, deeds and environmental reports, with related-party rents flagged
  • Accrual statements reconciled to your tax returns, with support for each add-back

Questions owners ask

Will my suppliers let me sell?

That depends on your agreements and your relationships. Some agreements restrict assignment or a change of control, and others are silent or unwritten. Even without a formal veto, a supplier can move a line or territory, so key suppliers need to be comfortable with the buyer. Read the agreements first, then plan with your advisors when to call. Some states give dealers protection, as Wisconsin does15, so ask your attorney what applies to you.

What happens to my rebates after a sale?

They may rise, fall or end. A larger buyer may qualify for better tiers, which is part of why it is interested. If your rebates depend on a buying group, membership may not carry over. Buyers check how much of your margin rests on rebates, since suppliers can change programs7. Agree in the purchase agreement who keeps rebates earned before closing but paid afterward.

How is my inventory valued in a sale?

In many deals inventory is not priced on its own. It sits inside working capital, which is measured against an agreed target at closing. Buyers count and age the stock, then push to discount slow or obsolete items. If you carry old stock at full cost, expect a discussion. Agree on the counting method, reserve formula and treatment of consignment goods before signing, not after.

I handle our biggest accounts myself. Is that a dealbreaker?

No, but expect to stay longer or see more of the price paid later. Start now by introducing a salesperson or manager on every key account, and let them own the quotes, orders and visits for a full year. Then show a buyer those customers kept buying as you stepped back. Sales data by rep and by account is the proof.

Do I have to sell my warehouse?

No. Many owners keep the building and lease it to the buyer, and large distributors often rent: Watsco leases most of its space13, and Core & Main leased 331 properties and owned 47 as of February 20267. Others sell the property at closing, to the buyer or an investor. Either way, a written lease at market rent matters, because a rent set too low or too high distorts earnings.

Will a buyer keep my name, branches and people?

It depends on the buyer and the overlap. Alro Steel said its name and daily operations would stay the same30, while United Rigging combined with its buyer's Jacksonville branch31. Where branches overlap, expect some consolidation, since facility changes are one source of the gains buyers expect7. Ask directly about names, branches, pay and local pricing authority, and get those commitments written into the letter of intent.

What multiple will my distribution company get?

No single number fits every company. Value depends on size, gross margin, supplier rights, customer spread, growth and the condition of your inventory. Two companies with the same earnings can draw very different offers if one has exclusive lines, value-added services and strong managers and the other does not. The steps in this guide address those drivers directly.

Gabe Ramos

Gabe Ramos, Managing Partner, Greymont Advisors
Greymont is a buyside M&A firm for the lower middle market. We introduce founder- and family-owned businesses to vetted private equity and strategic buyers. Greymont is paid by buyers, never by owners.

Sources

  1. Bertram Capital Expands Industrial Distribution Portfolio Through Partnership with Motion & Control Enterprises (October 26, 2026), Bertram Capital, accessed November 5, 2026
  2. The Home Depot, Inc. Form 10-K for the fiscal year ended February 1, 2026, U.S. Securities and Exchange Commission, accessed November 5, 2026
  3. KLH Capital Completes the Recapitalization of N.H. Yates & Company, Inc. (October 2026), KLH Capital, accessed November 5, 2026
  4. Lindsay Goldberg Invests in Range Electric Supply (July 2, 2026), Lindsay Goldberg, accessed November 5, 2026
  5. Performance Food Group Company Form 10-K for the fiscal year ended June 27, 2026, U.S. Securities and Exchange Commission, accessed November 5, 2026
  6. Fastenal Company Form 10-K for the year ended December 31, 2025, U.S. Securities and Exchange Commission, accessed November 5, 2026
  7. Core & Main, Inc. Form 10-K for the fiscal year ended February 1, 2026, U.S. Securities and Exchange Commission, accessed November 5, 2026
  8. Hills Distribution Expands Platform with Addition of Bender Plumbing Supply (March 30, 2026), Hills Distribution via PR Newswire, accessed November 5, 2026
  9. Hills Distribution Expands into New Markets with Two Partner Companies (January 29, 2025), Grove Mountain Partners, accessed November 5, 2026
  10. Kian Capital Launches Multi-Regional Commercial Door and Hardware Distribution Platform with Allen Supply and the Add-on Acquisition of TAP Industries (October 20, 2026), Kian Capital, accessed November 5, 2026
  11. Main Street Announces New Portfolio Investment (August 18, 2026), Main Street Capital Corporation, accessed November 5, 2026
  12. Hills Distribution Expands Digital Capabilities with Addition of PEXUniverse (September 21, 2026), Hills Distribution via PR Newswire, accessed November 5, 2026
  13. Watsco, Inc. Form 10-K for the year ended December 31, 2025, U.S. Securities and Exchange Commission, accessed November 5, 2026
  14. Form of Distribution Agreement, Exhibit 10.26 (filed 2011), ZELTIQ Aesthetics, Inc., U.S. Securities and Exchange Commission, accessed November 5, 2026
  15. Wisconsin Statutes Chapter 135, Dealerships (Wisconsin Fair Dealership Law), Wisconsin State Legislature, accessed November 5, 2026
  16. Monthly Wholesale Trade: Sales and Inventories, August 2026 (October 8, 2026), U.S. Census Bureau, accessed November 5, 2026
  17. 40 CFR 84.54, Restrictions on the manufacture, import, sale and distribution of products using regulated substances, Electronic Code of Federal Regulations, accessed November 5, 2026
  18. Wholesale and Manufacturing Sales Representatives, Occupational Outlook Handbook, U.S. Bureau of Labor Statistics, accessed November 5, 2026
  19. Minnesota Statutes Section 181.988, Covenants Not to Compete Void in Employment Agreements, Office of the Revisor of Statutes, accessed November 5, 2026
  20. Regulation 1668, Sales for Resale, California Department of Tax and Fee Administration, accessed November 5, 2026
  21. 40 CFR 82.154, Prohibitions (refrigerant sales and records), Electronic Code of Federal Regulations, accessed November 5, 2026
  22. 21 CFR 1.234, How and when do you update your facility's registration information, Electronic Code of Federal Regulations, accessed November 5, 2026
  23. 7 CFR 46.13, Address, ownership, changes in trade name, and related reporting (Perishable Agricultural Commodities Act regulations), Electronic Code of Federal Regulations, accessed November 5, 2026
  24. PAK Quality Foods Has Acquired Formosa Foods (July 21, 2025), Cross Rapids Capital, accessed November 5, 2026
  25. Instructions for Form 8594, Asset Acquisition Statement Under Section 1060, Internal Revenue Service, accessed November 5, 2026
  26. Sale of a Business, Internal Revenue Service, accessed November 5, 2026
  27. Bulk Sales, Tax Bulletin ST-70 (TB-ST-70), New York State Department of Taxation and Finance, accessed November 5, 2026
  28. Publication 541, Partnerships, Internal Revenue Service, accessed November 5, 2026
  29. 40 CFR 312.11, References (All Appropriate Inquiries), Electronic Code of Federal Regulations, accessed November 5, 2026
  30. Alro Steel Announces Strategic Investment Partnership (August 10, 2026), Lindsay Goldberg, accessed November 5, 2026
  31. Ascent Lifting, Inc. Announces the Acquisition of United Rigging, Inc. (2026), Shorehill Capital, accessed November 5, 2026

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