Technology-focused private equity firm

Demopolis Equity Partners

At a glance

Revenue range$10M+ S2
Check size$10M to $30M S2
Deal typesPlatform, Add-on, Growth S2
GeographyNorth America S1
SectorsSoftware & SaaS

What Demopolis Equity Partners buys

Demopolis Equity Partners is a technology-only private equity firm founded in 2022 by Tim Greenfield. It makes control buyouts of lower middle market business-to-business technology companies, mainly in fintech and e-commerce, and it has also described itself as a growth equity investor. Its holdings so far center on software for community banks and credit unions, including Tyfone, Payfinia, Nuuvia and Movemint, plus WorkJam, a platform for frontline workforces.

It wants at least $10 million of run-rate revenue, positive unit economics and recurring revenue from enterprise customers, and it invests $10 million to $30 million of equity. That rules out early-stage companies and anything outside technology. Smaller fintech companies may fit as add-ons, as Incent, now Nuuvia, did with Tyfone in 2025. TPG agreed in November 2024 to buy a minority stake through TPG NEXT, its program for backing newer firms, which brings help with fundraising, financing and deal sourcing. That stake is in Demopolis itself, not in its portfolio companies.

Recent deals

Announced in the 24 months before November 13, 2026.

DateCompanyTypeSectorSource
Sep 2026ATTUNEDigital account opening and loan origination software bought by TyfoneAdd-onSoftware & SaaSSource
Oct 2025Digital Storefront (now Movemint)Carve-out from TruStage of a marketing platform for banks and credit unionsPlatformSoftware & SaaSSource
Feb 2025Incent (now Nuuvia)Youth digital banking provider backed through Tyfone; it stays a stand-alone businessInvestmentSoftware & SaaSSource

Portfolio by sector

From the firm's portfolio page S3.

Software & SaaS

  • Movemint (formerly Digital Storefront)
  • Payfinia
  • Nuuvia (formerly Incent)
  • Tyfone
  • Cubus Solutions
  • WorkJam

Greymont’s take

How Demopolis Equity Partners fits a seller

This buyer suits founders of established software or payments companies that sell to banks, credit unions or other enterprises, with real recurring revenue and at least $10 million of run-rate sales. Demopolis leans on operating experience, so expect an active board. Its partner Marcell King was also president and COO of Nuuvia when it rebranded in 2025. Owners of a corporate division can point to the October 2025 purchase of Digital Storefront from TruStage as proof that it handles carve-outs.

Founders who want to keep a stand-alone identity have a precedent, since Incent stayed independent after Tyfone's investment. Non-technology companies are not a fit at all. Demopolis has not announced a final close on its first fund, so ask how much capital is committed, what TPG's stake changes in practice, and whether your company would stand alone or join one of its fintech groups.

Questions owners ask

What does TPG's stake in Demopolis mean?

TPG agreed in November 2024 to buy a minority stake in Demopolis itself through TPG NEXT, which backs newer investment firms. Founder Tim Greenfield still leads the firm, and the partnership adds help with fundraising, financing, sourcing and diligence.

What size company does Demopolis look for?

It looks for at least $10 million of run-rate revenue with positive unit economics, and it invests $10 million to $30 million of equity. It does not publish an EBITDA requirement.

Does Demopolis buy companies outside technology?

No. Its stated focus is technology and software-enabled businesses, specifically established fintech and e-commerce companies selling to other businesses, so services and industrial companies fall outside its mandate.

Does Demopolis do corporate carve-outs?

Yes. In October 2025 it bought the Digital Storefront business from TruStage, and that business now operates as Movemint, an embedded finance platform for banks and credit unions.

Sources

  1. S1Demopolis Equity Partners home page Accessed November 5, 2026
  2. S2Demopolis Equity Partners: Strategy Accessed November 5, 2026
  3. S3Demopolis Equity Partners: Portfolio Accessed November 5, 2026
  4. S4Demopolis Equity Partners: News Accessed November 5, 2026
  5. S5Demopolis Equity Partners Announces Strategic Partnership with TPG (November 13, 2024) Accessed November 5, 2026
  6. S6Incent Receives Investment from Tyfone (February 19, 2025) Accessed November 5, 2026
  7. S7Tyfone Partners with Demopolis Equity Partners (April 2023) Accessed November 5, 2026
  8. S8Incent Rebrands as Nuuvia (July 21, 2025) Accessed November 5, 2026
  9. S9Movemint home page Accessed November 5, 2026
  10. S10Demopolis Equity Partners: Team Accessed November 5, 2026
  11. S11Release: ATTUNE (2026-09-01) Accessed November 13, 2026

Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Demopolis Equity Partners. Figures are as reported on the dates shown and may have changed. Request a correction

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