Lower middle market private equity firm focused on franchise and multi-unit businesses
Atticus Franchise Group
- HeadquartersAtlanta, GA S2
- Founded2015 S2
- Websiteatticusfranchise.com
- Last verifiedNovember 3, 2026
At a glance
| EBITDA range | $5M to $15M S3 |
|---|---|
| Deal types | Platform, Add-on S3 |
| Geography | Southwest US, South US, Midwest US, Southeast US S3 |
| Sectors | Consumer & Food, HVAC, Plumbing & Electrical, Education |
What Atticus Franchise Group buys
Atticus Franchise Group is an Atlanta private equity firm founded in 2015 and built around franchised and multi-unit service businesses. It aims to be the first institutional investor in lower middle market companies with $5 million to $15 million of EBITDA, usually at a turning point in their growth. It likes essential, recurring, high-touch consumer services in fragmented markets, led by founders or proven managers, and it concentrates on the Southwest, South, Midwest and Southeast.
Its stated focus areas are automotive, home services, health and wellness, education and youth enrichment, business and consumer services, and pet. Its site lists current investments in Crunch Fitness, European Wax Center, Massage Envy, JEM Wellness Brands and Mister Sparky, with Maaco, Wingstop and Sonic as past investments. The firm grows companies through add-ons, new units and stronger back-office systems. A multi-unit operator below its EBITDA range is most likely to meet Atticus as an add-on to one of those groups.
Recent deals
Announced in the 24 months before November 3, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Jul 2025 | Mister Sparky franchisee led by Aaron HaganSignificant co-investor behind CapitalSpring's majority stake in the second-largest Mister Sparky franchisee | Investment | HVAC, Plumbing & Electrical | Source |
Portfolio by sector
From the firm's portfolio page S4.
Consumer & Food
- Crunch Fitness
- European Wax Center
- JEM Wellness Brands
- Massage Envy
HVAC, Plumbing & Electrical
- Mister Sparky Active (co-investment)
Past investments: Maaco, Sonic, Wingstop
Greymont’s take
How Atticus Franchise Group fits a seller
Atticus suits franchisees and multi-unit service owners taking outside capital for the first time, particularly in wellness, fitness and home services. The firm says it was built by operators, and it stresses add-ons, new unit development and back-office upgrades. It publishes very little, though. Its site has no news section, and only one announced deal turned up for the past 24 months: the July 2025 Mister Sparky investment, where it co-invested behind CapitalSpring's majority stake and the senior leadership kept meaningful equity.
Owners should ask whether Atticus would lead or co-invest, how it funds its deals, and how many units it has added in their brand recently. Franchisees should also ask whether the franchisor must approve the transaction and how long that usually takes.
Questions owners ask
What size company does Atticus Franchise Group invest in?
It targets lower middle market businesses with $5 million to $15 million of EBITDA and aims to be their first institutional investor, usually at a turning point in their growth.
Does Atticus invest in home services?
Yes. Home services is a stated focus, and in July 2025 it co-invested with CapitalSpring in the second-largest Mister Sparky franchisee, an electrical services operator working across nine Midwest markets.
Does Atticus buy auto service companies?
Automotive is a stated focus industry and Maaco appears among its past investments, but none of the current investments listed on its site is an auto service business.
Where does Atticus invest?
Its site names the Southwest, South, Midwest and Southeast. A January 2020 article also reported that it bought 18 Massage Envy locations in Colorado from Novarus Capital Group.
Sources
- S1Atticus Franchise Group home page Accessed November 3, 2026
- S2Atticus Franchise Group: Who We Are Accessed November 3, 2026
- S3Atticus Franchise Group: Investment Philosophy Accessed November 3, 2026
- S4Atticus Franchise Group: Portfolio (current and past investments) Accessed November 3, 2026
- S5Atticus Franchise Group: Team Accessed November 3, 2026
- S6CapitalSpring Partners With Leading Mister Sparky Franchisee (July 21, 2025) Accessed November 3, 2026
- S7Atlanta-Based Private Equity Firm Adding More Massage Envy Locations To Portfolio (January 16, 2020) Accessed November 3, 2026
- S8JEM Wellness Brands home page Accessed November 3, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Atticus Franchise Group. Figures are as reported on the dates shown and may have changed. Request a correction