Sports, media and entertainment private equity firm
Velocity Capital Management
- HeadquartersNew York, NY S5
- Founded2021 S2
- Websitevelocitycm.com
- Last verifiedNovember 5, 2026
At a glance
| Assets under management | $257M (as of December 2024) S6 |
|---|---|
| EBITDA range | $5M to $50M S2 |
| Deal types | Platform, Minority, Growth S2 |
| Geography | United States, Europe S2 |
| Sectors | Accounting & Professional Services, Consumer & Food, Software & SaaS |
What Velocity Capital Management buys
Velocity Capital Management is a New York private equity firm, founded in 2021, that invests in sports, media and entertainment. It looks for owners of intellectual property and the technology and service companies around them, and it says it does not buy sports teams. Its target is a founder-led or management-owned company based in the US or Europe with $5 million to $50 million of EBITDA and an enterprise value up to $1 billion. It will do control buyouts, growth investments, carve-outs, recapitalizations and liquidity deals, and its portfolio holds both control and influential minority stakes.
A business under $5 million of EBITDA is below its stated floor as a direct investment, and owners just above that line sit at the small end of a range that runs far higher. A smaller company in the right niche is more likely to meet Velocity as an add-on, the way Parella Motorsports bought Racing America in December 2025, or through LV8, which plans acquisitions with Velocity's new money.
Recent deals
Announced in the 24 months before November 5, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Oct 2026 | LV8 and Mirage DigitalEquity investment in the social-first agency as it merges with sister company Mirage Digital; date is the firm's portfolio listing date | Investment | Accounting & Professional Services | Source |
| Dec 2025 | Racing AmericaBought by Velocity's Parella Motorsports to widen its grassroots racing group | Add-on | Source | |
| Jun 2025 | Elevate College Investment Initiative$500 million fund for college athletic departments, funded by Velocity and the Texas Permanent School Fund | Investment | Source | |
| Apr 2025 | Unique Sports GroupUK soccer talent agency; a headline on the firm's news page puts the investment above $100 million | Investment | Source | |
| Dec 2024 | ElevateVelocity raised its stake as Levy joined the ownership group | Investment | Source |
Portfolio by sector
From the firm's portfolio page S3.
Velocity Portfolio
- LV8
- Unique Sports Group
- Elevate
- Camp
- Parella Motorsports Holdings (Racing America)
- Ripple Analytics (formerly Videocites)
- X Games
Greymont’s take
How Velocity Capital Management fits a seller
Velocity suits founders of sports, media, creator or live-entertainment businesses that already earn at least $5 million of EBITDA and want a partner who knows the industry. Its team has owned and run businesses in these fields, and it encourages its portfolio companies to work together, so an agency or event company can gain introductions as well as money. Founders can stay in charge: LV8's founder remains chief executive after the Mirage merger.
It is a young firm. It was still raising its debut fund in early 2025, and its site shows no exits. Its portfolio page says each company has a clear route to a strategic sale, so an owner should ask who the likely buyer is and when. Because its stakes range from control to minority, an owner should also ask who holds the deciding vote on a future sale.
Questions owners ask
How big does a company need to be for Velocity?
Its stated range is $5 million to $50 million of EBITDA, with enterprise values up to $1 billion. A company below $5 million of EBITDA is under that floor, though an add-on to one of its companies is possible.
Does Velocity take control or minority stakes?
Both. Its portfolio page describes control or influential minority positions. Elevate is a shared holding: in June 2025 Sportico named Velocity as one owner beside Arctos, Levy, Harris Blitzer and the San Francisco 49ers.
Does Velocity buy sports teams?
No. Its home page says it does not invest in teams. It backs established businesses around sports, media and entertainment instead, such as agencies, events, racing series and analytics companies.
Sources
- S1Velocity Capital Management home page Accessed November 5, 2026
- S2Velocity Capital Management: About and investment criteria Accessed November 5, 2026
- S3Velocity Capital Management: Our Companies Accessed November 5, 2026
- S4Velocity Capital Management: In the News Accessed November 5, 2026
- S5Velocity Capital Management: Contact Accessed November 5, 2026
- S6Sportico: Elevate Opens $500M College Sports Fund With Texas PSF, Velocity (June 9, 2025) Accessed November 5, 2026
- S7Sports Business Journal: Velocity Capital and its planned debut fund (February 17, 2025) Accessed November 5, 2026
- S8Adweek: Creator Agency LV8 Merges With Sister Firm Mirage Accessed November 5, 2026
- S9Velocity Capital Management launch release (September 20, 2022) Accessed November 5, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Velocity Capital Management. Figures are as reported on the dates shown and may have changed. Request a correction