Financial services private equity firm

Reverence Capital Partners

At a glance

Assets under management$17B (as of Jun 2026) S8
Deal typesPlatform, Minority, Add-on S3
SectorsWealth Management, Insurance Brokerage, Accounting & Professional Services, Software & SaaS

What Reverence Capital Partners buys

Reverence Capital Partners is a New York firm, founded in 2013, that invests only in financial services. Its private equity arm targets middle-market companies in five areas: banks and other lenders, insurance, capital markets, asset and wealth management, and financial technology and payments. It will take control or a minority stake that comes with real influence, and it is flexible about how a deal is built. The firm says it manages more than $17 billion across private equity, structured credit and real estate, and its current flagship private equity fund is Fund IV.

Many of its deals are large, such as joining Bain Capital in the Envestnet take-private and the Osaic recapitalization. It also backs founder-led firms that grow by acquisition: it bought a majority of Memphis insurance broker Sunstar in 2024 and agreed in 2026 to invest in accounting firm Eide Bailly. Reverence does not publish revenue or EBITDA minimums. A smaller wealth, insurance or accounting firm is most likely to meet it as an add-on to SEIA, Osaic or Sunstar.

Recent deals

Announced in the 24 months before October 20, 2026.

DateCompanyTypeSectorSource
Sep 2026VestmarkEnvestnet agreed to buy the portfolio management and trading technology providerAdd-onSoftware & SaaSSource
Jul 2026Russell InvestmentsSale to an investor group led by B Capital announcedExitWealth ManagementSource
Jun 2026Eide BaillyAgreement to make a significant investment in the top 20 accounting and advisory firm; current leaders stay in chargeInvestmentAccounting & Professional ServicesSource
Apr 2026OsaicClosed a recapitalization of more than $2 billion through a continuation vehicle, with fresh capital from Fund IVInvestmentWealth ManagementSource
Jan 2026CRSTemporary housing and managed repair provider for insurers sold to Ridgemont Equity Partners after four yearsExitSource
Sep 2025Select Money ManagementSEIA agreed to buy the Aliso Viejo, California wealth firm with about $1.6 billion of client assetsAdd-onWealth ManagementSource
Jun 2025CW AdvisorsOsaic bought the Boston registered investment adviser from Audax Private EquityAdd-onWealth ManagementSource
Jan 2025Ally credit card businessCardWorks agreed to buy Ally's credit card businessAdd-onSource
Nov 2024EnvestnetTook part in the Bain Capital-led take-private of the wealth technology company, valued at about $4.5 billionInvestmentSoftware & SaaSSource

Portfolio by sector

From the firm's portfolio page S5.

Current Portfolio

  • Osaic
  • Russell Investments Active (sale announced July 2026)
  • Allspring Global Investments
  • CardWorks
  • Venerable
  • EverBank
  • Ministry Brands
  • CAIS
  • Signature Estate & Investment Advisors (SEIA)
  • DMG Bancshares
  • Flagstar
  • Sunstar Insurance Group
  • Envestnet

Greymont’s take

How Reverence Capital Partners fits a seller

Reverence suits owners of financial services businesses who want a specialist partner rather than a generalist. Its best fit is a firm that already grows through acquisitions, such as an independent insurance agency, a registered investment adviser or a CPA firm. In the Sunstar deal, the founder stayed on as CEO and the management team rolled a material part of their proceeds into the business. In the Eide Bailly agreement, the current leaders keep running the firm, which moves to a structure that keeps audit work inside a licensed CPA firm.

For a smaller firm, the realistic path is selling to one of its platforms. SEIA presented its 2025 deal for Select Money Management as a succession plan for that firm's advisors and clients. Owners should ask how much equity they can roll over, and how the platform plans to keep advisors and clients after closing.

Questions owners ask

Does Reverence Capital invest in insurance agencies and wealth management firms?

Yes. Insurance and asset and wealth management are two of the five financial services areas it targets. Current holdings include the insurance broker Sunstar Insurance Group and the wealth firms Osaic and SEIA, both of which keep buying smaller advisory firms.

Does Reverence Capital take minority stakes?

It can. Its private equity strategy covers both control deals and minority investments that carry real influence, and it says it stays flexible on structure. In the 2024 Envestnet take-private it invested alongside Bain Capital, which led the deal.

Does Reverence Capital invest in accounting firms?

In June 2026 it agreed to make a significant investment in Eide Bailly, a top 20 accounting and advisory firm with more than $800 million of annual revenue. The deal was expected to close in the third quarter of 2026, with the current leadership team staying in place.

Sources

  1. S1Reverence Capital Partners home page Accessed October 20, 2026
  2. S2Reverence Capital Partners: About Accessed October 20, 2026
  3. S3Reverence Capital Partners: Private Equity Investment Strategy Accessed October 20, 2026
  4. S4Reverence Capital Partners: Financial Services Focus Accessed October 20, 2026
  5. S5Reverence Capital Partners: Investments Accessed October 20, 2026
  6. S6Reverence Capital Partners: News Accessed October 20, 2026
  7. S7Reverence Capital Partners: Contact (New York office) Accessed October 20, 2026
  8. S8Eide Bailly Advances Growth Strategy Through Investment from Reverence Capital Partners (June 23, 2026) Accessed October 20, 2026
  9. S9Reverence Capital Partners Closes More Than $2 Billion Recapitalization of Osaic (April 30, 2026) Accessed October 20, 2026
  10. S10Reverence Capital Partners Enters into Definitive Agreement to Acquire Sunstar Insurance Group (July 1, 2024) Accessed October 20, 2026
  11. S11SEIA Expands National Footprint with $1.6 Billion Select Money Management Planned Acquisition (September 9, 2025) Accessed October 20, 2026
  12. S12Reverence Capital Partners: Milestones Accessed October 20, 2026

Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Reverence Capital Partners. Figures are as reported on the dates shown and may have changed. Request a correction

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