At a glance
| EBITDA range | $5M to $25M S2 |
|---|---|
| Revenue range | $25M to $250M S2 |
| Check size | $25M to $100M S2 |
| Deal types | Platform, Add-on, Minority, Growth S2 |
| Geography | North America S2 |
| Sectors | Consumer & Food, HVAC, Plumbing & Electrical |
What Palladin Consumer Partners buys
Palladin Consumer Partners is a Boston firm, founded in 1998, that invests only in consumer businesses. Its interests include household products, health and wellness, residential and consumer services, pet, specialty and online retail, multi-unit concepts, beauty, travel and packaging. It targets companies with $5 million to $25 million of EBITDA and $25 million to $250 million of revenue, mainly in North America. It prefers control, often as a founder's first institutional investor, through buyouts, recapitalizations and growth equity. In select cases it will take a structured minority stake or look at a carve-out or restructuring.
Its target investment is $25 million to $100 million, which is high beside that EBITDA range. A company near $5 million of EBITDA may fall short of the check size, so the range fits better toward the upper end, and a smaller company is more likely to meet Palladin as an add-on. Current platforms include Southeast Mechanical, a residential HVAC, plumbing and electrical group, and DecoWraps, which bought Broekhof USA in July 2026.
Recent deals
Announced in the 24 months before November 5, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Jul 2026 | Broekhof USAFloral packaging supplier added to DecoWraps, effective July 1, 2026, after DecoWraps also bought Broekhof Colombia | Add-on | Source | |
| Feb 2026 | Tailwind HospitalityAirport concession operator sold to Crestview Partners, with AltitudeX Aviation Group investing alongside | Exit | Consumer & Food | Source |
| Oct 2025 | Paardekooper Horti Dutch assetsSelected assets and inventory in the Netherlands bought by Decowraps Europe from the trustee | Add-on | Source | |
| Apr 2025 | Splash Car WashMajority position sold to AEA Investors' small business strategy | Exit | Auto Services & Collision | Source |
| Mar 2025 | Panera Bread concession at Phoenix-Mesa Gateway AirportBought by Tailwind Concessions from Kind Hospitality while Palladin owned Tailwind | Add-on | Consumer & Food | Source |
| Jan 2025 | KT TapeSold to Bridges Consumer Healthcare, backed by Charlesbank, after a partnership that began in 2014 | Exit | Consumer & Food | Source |
Portfolio by sector
From the firm's portfolio page S3.
Current and Recent Investments
- DecoWraps Current
- Leapfrog Brands Current
- Southeast Mechanical Current
- MAC.BID Current
- PB Metro Current
- Nic + Zoe Current
Past investments: Splash Car Wash, Tailwind Concessions, KT Health, InMotion Entertainment, Spencers
Greymont’s take
How Palladin Consumer Partners fits a seller
Palladin suits founders of consumer brands, multi-unit concepts and residential service companies who want some liquidity and a first institutional partner but plan to keep running the business. The firm says it leaves daily management to the team and typically invests alongside them. It has backed buy-and-build plans: Southeast Mechanical announced five add-ons between March 2023 and June 2024.
A sale to Palladin usually leads to another sale later. It sold KT, Splash and Tailwind between January 2025 and February 2026, with holds ranging from about four years at Tailwind to about eleven at KT. An owner should ask whether the $25 million minimum investment fits a company of their size, and, for anyone rolling equity, how long Palladin expects to hold the business.
Questions owners ask
Does Palladin buy home services companies?
Yes. Residential services is a stated interest, and it holds Southeast Mechanical, an HVAC, plumbing and electrical platform across North Carolina, South Carolina, Georgia and Florida. Palladin took a majority stake in July 2022. The last add-on on the company's news page is Climate Design Home Services in June 2024.
What size company does Palladin want?
Its stated range is $5 million to $25 million of EBITDA and $25 million to $250 million of revenue, with $25 million to $100 million invested. That check is high for the bottom of the EBITDA range, so a smaller owner should ask what would fit.
Does Palladin still own Splash Car Wash?
No. AEA Investors bought the majority position from Palladin in a deal announced in April 2025, and Palladin's portfolio page now lists Splash as realized. Palladin also sold KT Tape in January 2025 and Tailwind Hospitality in February 2026.
Does the founder stay involved after Palladin invests?
Usually, yes. Palladin says management teams keep leading the business day to day, that it typically invests alongside them, and that it has given founders liquidity while funding further growth.
Sources
- S1Palladin Consumer Partners home page Accessed November 5, 2026
- S2Palladin Consumer Partners: Our Approach and Investment Criteria Accessed November 5, 2026
- S3Palladin Consumer Partners: Portfolio Accessed November 5, 2026
- S4Palladin Consumer Partners: Prior Investments Accessed November 5, 2026
- S5Palladin Consumer Partners: News Accessed November 5, 2026
- S6Palladin Consumer Retail Partners Sells Tailwind Hospitality (February 2, 2026) Accessed November 5, 2026
- S7Decowraps acquires Broekhof USA (July 20, 2026) Accessed November 5, 2026
- S8Splash Car Wash Announces AEA Investors has Acquired Majority Position (April 28, 2025) Accessed November 5, 2026
- S9Palladin Consumer Retail Partners Sells KT Tape (January 16, 2025) Accessed November 5, 2026
- S10Palladin and Southeast Mechanical Form Operator-Driven HVAC Platform (July 12, 2022) Accessed November 5, 2026
- S11Southeast Mechanical: News Accessed November 5, 2026
- S12Palladin Consumer Partners: Mark Schwartz biography Accessed November 5, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Palladin Consumer Partners. Figures are as reported on the dates shown and may have changed. Request a correction