Middle market private equity firm
GrowthCurve Capital
- HeadquartersNew York, NY S2
- Founded2021 S2
- Websitegrowthcurvecapital.com
- Last verifiedOctober 20, 2026
At a glance
| Assets under management | $3B (as of Oct 2026) S2 |
|---|---|
| Latest fund | GrowthCurve Capital Partners I, $1.4B (Jun 2023) S6 |
| Revenue range | $25M to $100M S2 |
| Check size | $100M to $300M S2 |
| Deal types | Platform, Add-on S3 |
| Sectors | Software & SaaS, Insurance Brokerage, Healthcare Services |
What GrowthCurve Capital buys
GrowthCurve Capital is a New York private equity firm started in 2021 by Sumit Rajpal, who previously co-led the Goldman Sachs Merchant Banking Division. It takes control positions, writing equity checks of about $100 million to $300 million or more, in companies with roughly $25 million to $100 million of revenue. Its three sectors are financial services, healthcare, and technology and information services. It looks for businesses that own valuable data, benefit from network effects or are protected by things like regulation or being mission-critical to customers, and then puts its own AI, product, engineering and talent teams to work on growth.
The firm reports more than $3 billion of assets under management and seven platform companies, mostly software and data businesses such as Duetto, Netchex, PlanHub and PureFacts, plus Brightway Insurance and Revecore. It closed its first fund at $1.4 billion in June 2023. A company below its revenue floor is most likely to meet GrowthCurve as an add-on to one of those platforms, as HotStats, FLYR Hospitality and GlobalGreen Insurance did.
Recent deals
Announced in the 24 months before October 20, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Oct 2026 | FLYR HospitalityAutomated hotel revenue management and business intelligence software added to Duetto | Add-on | Software & SaaS | Source |
| May 2026 | MyChipsRewarded advertising platform bought from MAF and added to Mistplay | Add-on | Software & SaaS | Source |
| Jan 2026 | Mobivity's Connected Rewards platformMistplay agreed to buy the gaming-based brand rewards platform from Mobivity, with closing expected in early 2026 | Add-on | Software & SaaS | Source |
| Sep 2025 | PlanHubPreconstruction bidding software bought from Mainsail Partners, which kept a minority stake | Platform | Software & SaaS | Source |
| Sep 2025 | GlobalGreen Insurance AgencyMulti-state insurance agency franchise network with about $270 million of written premium added to Brightway | Add-on | Insurance Brokerage | Source |
| Apr 2025 | HotStatsHotel profitability benchmarking business added to Duetto | Add-on | Software & SaaS | Source |
Portfolio by sector
From the firm's portfolio page S4.
Financial Services
- PureFacts
- Brightway Insurance
Healthcare Technology
- Revecore
Technology & Information Services
- PlanHub
- Duetto
- Netchex
- Mistplay
Greymont’s take
How GrowthCurve Capital fits a seller
GrowthCurve fits a founder or management team running a data-rich software or tech-enabled services company with at least $25 million of revenue that wants a control buyer with deep technical resources. Its pitch is hands-on product, data and AI work rather than financial engineering alone. Some of its deals are bought from other investors, such as PlanHub, bought from Mainsail Partners, which kept a minority stake.
For most lower middle market owners, the realistic path is an add-on sale to a GrowthCurve company. Recent examples include an insurance agency franchise network joining Brightway and hotel data and pricing businesses joining Duetto. An owner should ask which platform would be the buyer, how the business would be folded in, and whether GrowthCurve's own team or the platform's managers lead the deal.
Questions owners ask
What size company does GrowthCurve Capital invest in?
Its stated criteria are control equity investments of about $100 million to $300 million or more, in businesses with about $25 million to $100 million of revenue when it invests.
Which industries does GrowthCurve focus on?
Financial services, healthcare, and technology and information services. Its current companies include payroll software (Netchex), hotel revenue software (Duetto), construction bidding software (PlanHub), health system revenue recovery (Revecore) and an insurance agency franchisor (Brightway).
Does GrowthCurve make add-on acquisitions?
Yes. Acquisitions that speed up growth are part of its stated approach. Since 2025, Duetto bought HotStats and FLYR Hospitality, Brightway bought GlobalGreen Insurance, and Mistplay bought MyChips and agreed to buy Mobivity's Connected Rewards platform.
Sources
- S1GrowthCurve Capital home page Accessed October 20, 2026
- S2GrowthCurve Capital: About Us (investment mandate and key stats) Accessed October 20, 2026
- S3GrowthCurve Capital: Approach Accessed October 20, 2026
- S4GrowthCurve Capital: Portfolio Accessed October 20, 2026
- S5GrowthCurve Capital: News & Insights Accessed October 20, 2026
- S6GrowthCurve Capital Closes Inaugural Fund and Raises $1.4 Billion of Capital Commitments (June 13, 2023) Accessed October 20, 2026
- S7GrowthCurve Capital Acquires PlanHub (September 16, 2025) Accessed October 20, 2026
- S8Brightway Insurance Acquires GlobalGreen Insurance (September 3, 2025) Accessed October 20, 2026
- S9Duetto Acquires HotStats (April 9, 2025) Accessed October 20, 2026
- S10Duetto Acquires FLYR Hospitality (October 8, 2026) Accessed October 20, 2026
- S11Mistplay Acquires MAF's MyChips (PR Newswire, May 4, 2026) Accessed October 20, 2026
- S12Mistplay Announces Acquisition of Mobivity's Connected Rewards Platform (PR Newswire, January 20, 2026) Accessed October 20, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with GrowthCurve Capital. Figures are as reported on the dates shown and may have changed. Request a correction