Firelight Capital Partners: Buy Box & Recent Acquisitions

At a glance

EBITDA range	$3M to $15M S1
Revenue range	$25M to $100M S1
Check size	$10M to $30M S1
Deal types	Platform, Add-on, Minority S1
Geography	United States S1
Sectors	Consumer & Food

What Firelight Capital Partners buys

Firelight Capital Partners is a Fort Lauderdale private equity firm that backs growing consumer and retail brands. Its criteria name apparel and accessories, health and wellness, pet, beauty and personal care, food and beverage, footwear, home decor and outdoor. It looks for companies with $25 million to $100 million of revenue and $3 million to $15 million of EBITDA, and it puts in $10 million to $30 million of equity per deal. Its 2025 and 2026 press releases give a higher EBITDA ceiling of $20 million.

Firelight usually takes a majority stake and will consider a minority position only in limited cases. It favors US companies at a turning point, led by strong founders or managers. It makes few platform deals: Fromm International in January 2024 and Snif-Snax in August 2025 are the latest. A business below its size range is most likely to meet Firelight as an add-on, since the firm has said Snif Snax will keep making acquisitions in pet.

Recent deals

Announced in the 24 months before November 5, 2026.

Date	Company	Type	Sector	Source
Jan 2026	Snif Snax UK operating assetsUK manufacturer in Maryport added to Snif Snax for supply control and access to Europe; the founder and his UK team remain material owners	Add-on	Consumer & Food	Source
Aug 2025	Snif-SnaxMiami maker of smoked salmon and chicken pet treats; the founder and his nephew stayed as material owners and a new CEO and COO joined	Platform	Consumer & Food	Source

Portfolio by sector

From the firm's portfolio page S1.

Current Investments

Snif Snax
Fromm International
Hobo
Chalk Couture

Past investments: Three Dog Bakery

Greymont’s take

How Firelight Capital Partners fits a seller

Firelight suits owners of branded consumer companies in its size range who want help with marketing, digital sales and new channels, and who are ready to hand over a majority stake. Sellers can keep a real interest. When it bought Snif-Snax in August 2025, the founder and his nephew stayed on as material owners.

Owners should expect changes at the top, though. Firelight brought in a new CEO and COO at Snif-Snax, and at Fromm it named a new CEO while the long-serving president stepped back from daily operations. An owner who wants to keep running the company should ask early who will lead it after closing. Because the firm publishes no fund or capital base, it is also fair to ask how each deal is funded and how long Firelight expects to hold. Its first investment, Three Dog Bakery, was made in 2017 and sold in 2023.

Questions owners ask

What size company does Firelight Capital Partners buy?

Its criteria list revenue of $25 million to $100 million and EBITDA of $3 million to $15 million, with $10 million to $30 million of equity per deal. Its recent press releases say EBITDA can run to $20 million.

Does Firelight take minority stakes?

Rarely. It says it makes majority investments and will look at a minority position only in limited situations. In the Snif-Snax deal, the founding family stayed on as material owners alongside Firelight.

Does Firelight buy pet companies?

Yes. Pet is one of its listed categories. It owned Three Dog Bakery until 2023, bought Snif-Snax in August 2025 and added the operating assets of Snif Snax UK in January 2026, and it has said more acquisitions will follow.

Sources

S1Firelight Capital Partners home page (criteria, portfolio, team, press) Accessed November 5, 2026
S2Firelight Capital Announces Acquisition of Snif-Snax (August 5, 2025) Accessed November 5, 2026
S3Snif Snax US Announces Acquisition of UK Manufacturer (January 21, 2026) Accessed November 5, 2026
S4Firelight Capital Partners Announces Acquisition of Fromm International (January 3, 2024) Accessed November 5, 2026

Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Firelight Capital Partners. Figures are as reported on the dates shown and may have changed. Request a correction