Evergreen family office (permanent capital, operator-led)
Nickolas Asset Management
- HeadquartersSarasota, FL S8
- Websitenickolas.com
- Last verifiedNovember 3, 2026
At a glance
| Assets under management | $500M (as of Nov 2026) S2 |
|---|---|
| Deal types | Platform, Add-on, Minority S3 |
| Sectors | Industrial & Manufacturing, Consumer & Food |
What Nickolas Asset Management buys
Nickolas Asset Management is the Sarasota, Florida family office of founder Nickolas Reinhart. It says it manages more than $500 million and invests permanent capital, so it plans to own each business indefinitely and has no outside investors waiting for a sale. Its companies run eight factories with about 2.5 million square feet of space across the U.S. The largest is Kreate, which makes the HDX and Husky storage lines sold at The Home Depot.
It looks for family-owned manufacturers, especially in plastics and other plants that need heavy equipment, where the owner is near retirement without a succession plan. It favors proprietary products sold to big-box retailers or business customers, and plants that already have strong power, water and equipment. It will buy a whole company or take a majority or minority stake. After closing, its central team supplies finance, HR, engineering, automation and marketing. It publishes no size range, and smaller product companies tend to join its Configure Brands group.
Recent deals
Announced in the 24 months before November 3, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Aug 2026 | Kreate Tiffin, Ohio plant$100 million purchase and fit-out of a 542,000 square foot factory for Kreate, with 32 new molding machines | Investment | Industrial & Manufacturing | Source |
| May 2026 | Ranch Road CargoAustin, Texas maker of truck bed and vehicle cargo storage systems, added to the Configure platform; its third deal of 2026 | Add-on | Industrial & Manufacturing | Source |
| Mar 2026 | Associated Plastics CorporationAda, Ohio plastics manufacturer of more than 40 years, with a 150,000 square foot campus | Platform | Industrial & Manufacturing | Source |
| Feb 2026 | Material Difference Technologies resin processing facilityPlastic scrap recycling and resin compounding plant bought from Florida-based Material Difference Technologies; the second-generation owner who ran it stays as operating partner | Add-on | Industrial & Manufacturing | Source |
| Oct 2025 | OGO and Medal TechnologiesNorth Baltimore, Ohio product maker added to Configure Brands, with plans to double the plant, machines and jobs | Add-on | Industrial & Manufacturing | Source |
| Aug 2025 | Precision Thermoplastic ComponentsLima, Ohio plastics plant of 115,000 square feet added to Kreate | Add-on | Industrial & Manufacturing | Source |
Portfolio by sector
From the firm's portfolio page S7.
Configure Brands
- Configure Brands (50 Strong, Polymer Outdoor Products, UtilitySinks.com, Chickens.com)
- OGO and Medal Technologies
- Ranch Road Cargo
Kreate
- Kreate
- Precision Thermoplastic Components
Manufacturing
- Associated Plastics Corporation
Materials
- Resin processing facility (from Material Difference Technologies)
Greymont’s take
How Nickolas Asset Management fits a seller
Nickolas suits the owner of a plastics or other heavy manufacturing business who is ready to retire, has no family successor, and wants the plant to keep running rather than be sold again in a few years. Its recent deals follow that pattern. The second-generation owner who ran the resin plant it bought in February 2026 stayed on as operating partner, and it has pledged large spending on machines and automation at plants it buys, such as its plan to double the OGO plant and its jobs.
The trade-off is that Nickolas runs its companies hands-on through a central team, so finance, HR, engineering and marketing may move to its shared services. An owner should ask which roles stay local, whether the brand will be kept, and whether the company will be folded into Kreate or Configure Brands.
Questions owners ask
Does Nickolas Asset Management ever sell the companies it buys?
It says no. It describes itself as an evergreen owner that buys businesses to keep indefinitely and does not build them for an exit or face pressure to sell.
What kind of companies does Nickolas Asset Management buy?
Mostly family-owned manufacturers, with a focus on plastics. Recent purchases include Associated Plastics Corporation in Ohio, Ranch Road Cargo in Texas, a resin recycling plant from Florida-based Material Difference Technologies, and OGO and Medal Technologies.
Will Nickolas Asset Management take a minority stake?
Its site says the structure depends on the owner: it may buy the whole company, or make a majority or minority investment that keeps the current leaders in place.
Sources
- S1Nickolas Asset Management home page Accessed November 3, 2026
- S2Nickolas: Our Identity Accessed November 3, 2026
- S3Nickolas: Our Role Accessed November 3, 2026
- S4Nickolas: Our Expertise Accessed November 3, 2026
- S5Nickolas: Our Approach Accessed November 3, 2026
- S6Nickolas: Our Difference Accessed November 3, 2026
- S7Nickolas: News (with June 2026 editor's note on the rebrand) Accessed November 3, 2026
- S8Nickolas Asset Management Acquires Associated Plastics Corporation (March 3, 2026) Accessed November 3, 2026
- S9Nickolas Asset Management Acquires Resin Processing Facility from Material Difference Technologies (February 10, 2026) Accessed November 3, 2026
- S10Nickolas Asset Management Acquires OGO and Medal Technologies (October 3, 2025) Accessed November 3, 2026
- S11Nickolas Asset Management's Ambitious Plan for Autonomous US Molding Network (Plastics News article reposted on the firm's site, September 30, 2026) Accessed November 3, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Nickolas Asset Management. Figures are as reported on the dates shown and may have changed. Request a correction