Independent sponsor and multi-brand franchise operator
MBN Brands
- HeadquartersNew York, NY S1
- Websitembnbrands.com
- Last verifiedOctober 28, 2026
At a glance
| Deal types | Platform, Add-on S6 |
|---|---|
| Sectors | Consumer & Food, Construction Services |
What MBN Brands buys
MBN Brands is a small partnership of operators and investors, with offices in New York and Atlanta, that buys and runs franchise businesses. Its partners come from restaurant franchising, investment banking, brand marketing and healthcare growth roles, and its executive chairman is former Xerox chief executive Anne Mulcahy. MBN started in restaurants: its Front Range Holdings group runs more than 200 Burger King, Jimmy John's, KFC and Great American Cookies locations. In 2025 it moved into property services by launching Liberty Restoration Group, a ServiceMaster Restore franchisee, and in 2026 it teamed up with Blue Sage Capital to form Dwell Vacation Rentals, a Casago franchisee on the South Carolina coast.
MBN takes majority stakes, usually next to private equity co-investors, and then keeps buying franchisees inside the same system. It does not publish revenue, EBITDA or check-size limits. A smaller owner is most likely to meet MBN as an add-on: Liberty bought two more ServiceMaster franchisees in 2026, covering Missouri, Illinois and Wisconsin, and says it wants more Midwest restoration businesses.
Recent deals
Announced in the 24 months before October 28, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Aug 2026 | ServiceMaster Restoration Services by KRSPeoria, Bloomington and Milwaukee restoration offices added to Liberty Restoration Group; the owner stays to lead them | Add-on | Construction Services | Source |
| Apr 2026 | Dwell Vacation RentalsShort-term rental manager with more than 2,000 units in Hilton Head, Edisto and Myrtle Beach, formed with Blue Sage Capital | Platform | Source | |
| April 2026 | ServiceMaster of ColumbiaColumbia, Missouri franchisee added to Liberty Restoration Group; its owner stays involved | Add-on | Construction Services | Source |
| May 2025 | Liberty Restoration GroupMajority investment in two ServiceMaster Restore franchisees, combined as St. Louis-based Liberty, alongside Petra Capital Partners and SharpVue Capital | Platform | Construction Services | Source |
Portfolio by sector
From the firm's portfolio page S3.
Current Portfolio
- Front Range Holdings
- Liberty Restoration Group
- Dwell Vacation Rentals
Greymont’s take
How MBN Brands fits a seller
MBN is mainly a fit for owners of franchised businesses, especially ServiceMaster Restore franchisees in the Midwest and multi-unit operators in the restaurant brands it already runs. Because MBN operates as well as invests, a sale usually means joining one of its platforms, which then supplies shared finance, HR and training. In both 2026 Liberty deals the selling owners stayed on to lead their local teams, and Liberty itself was built by merging two franchisees whose leaders became its management.
MBN normally shares ownership with private equity firms such as Petra Capital Partners, SharpVue Capital and Blue Sage Capital. An owner should ask who controls the board, who pays for future acquisitions and when the group expects to sell. It is also worth asking how the franchisor's approval of the transfer will be handled and how long it may take.
Questions owners ask
Does MBN Brands buy restoration companies?
Yes, so far inside the ServiceMaster Restore franchise system. It launched Liberty Restoration Group in May 2025, and Liberty then bought ServiceMaster of Columbia in April 2026 and ServiceMaster Restoration Services by KRS that summer, reaching eight markets in five states.
Is MBN Brands a private equity fund?
No. Its site calls it a partnership that acquires and operates businesses, and its 2026 Dwell announcement described it as an independent sponsor. Each of its recent platforms was backed together with outside investment firms such as Petra Capital Partners, SharpVue Capital and Blue Sage Capital.
Do owners stay on after selling to MBN?
In its recent restoration deals they did. The owners of ServiceMaster Restoration Services by KRS and ServiceMaster of Columbia both stayed involved after joining Liberty, and Liberty's leadership came from the two franchisees it was formed from.
Sources
- S1MBN Brands home page (offices in New York, NY and Atlanta, GA) Accessed October 28, 2026
- S2MBN Brands: Our Approach Accessed October 28, 2026
- S3MBN Brands: Our Companies (current portfolio) Accessed October 28, 2026
- S4MBN Brands: Team Accessed October 28, 2026
- S5MBN Brands: Press Accessed October 28, 2026
- S6MBN Brands Launches Disaster Restoration Platform with Petra Capital Partners and SharpVue Capital (PRWeb, May 1, 2025) Accessed October 28, 2026
- S7Blue Sage Capital & MBN Brands Launch Dwell Vacation Rentals (MBN press page, April 22, 2026) Accessed October 28, 2026
- S8Liberty Restoration Acquires ServiceMaster of Columbia & ServiceMaster Restoration Services by KRS (Cleanfax, August 31, 2026) Accessed October 28, 2026
- S9MBN Brands: restaurant operating groups Accessed October 28, 2026
- S10Introducing Liberty Restoration Group (ServiceMaster Restore blog, September 2025) Accessed October 28, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with MBN Brands. Figures are as reported on the dates shown and may have changed. Request a correction