At a glance
| Revenue range | $15M to $100M S2 |
|---|---|
| Deal types | Platform, Add-on, Growth, Minority S2 |
| Geography | North America S2 |
| Sectors | Consumer & Food |
What WM Partners buys
WM Partners is an Aventura, Florida private equity firm that buys only natural health and wellness brands: vitamins and supplements, functional foods, natural personal care, pet care and natural over-the-counter remedies. Its stated target is a profitable company with $15 million to $100 million of revenue, mainly in North America. Most deals are buyouts, with some growth equity, and it wants a controlling role even when it holds a minority stake. It says it has invested more than $1.1 billion in the sector.
The firm buys a lead brand and then adds smaller ones, the plan it ran at Nutranext, which it sold to Clorox for $700 million in 2018. Its third fund, HPH III, has made three purchases: Allergy Research Group and Primal Harvest in 2023, and Metabolic Maintenance as an add-on in January 2025. That add-on is the latest purchase on its site, and nothing newer has been announced. A smaller supplement brand is most likely to meet the firm as an add-on to Allergy Research Group.
Recent deals
Announced in the 24 months before November 6, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Jan 2025 | Metabolic MaintenanceAssets of an Oregon practitioner supplement maker bought by Allergy Research Group; the terms were not disclosed | Add-on | Consumer & Food | Source |
Portfolio by sector
From the firm's portfolio page S3.
Functional Foods (Fund II)
- Vega
- Jade Leaf Matcha
- FGO
- Great Lakes Wellness
- Ultima
Natural Personal Care (Fund II)
- Raw Sugar
Vitamins, Minerals & Supplements (Fund III)
- Metabolic Maintenance
- Primal Harvest & Prime6
- Allergy Research Group
Past investments: NeoCell, Natural Vitality, STOP AGING NOW, True Health, Rainbow Light
Greymont’s take
How WM Partners fits a seller
This buyer suits the founder of a natural consumer brand who wants an operator rather than only a check. WM Partners keeps its own operations, marketplace and social commerce staff, and it has bought founder-built companies: Metabolic Maintenance had run for about 40 years under its founder, and Primal Harvest's founders sold a majority stake in 2023.
Expect integration. At Nutranext the firm moved manufacturing into one plant and combined call centers and marketing offices, and Metabolic Maintenance was an asset purchase placed under Allergy Research Group. So an owner should ask what happens to the brand, the staff and any facility after closing. Because the firm has announced no purchase since January 2025, ask too how much capital remains in HPH III and whether it is buying today.
Questions owners ask
Is WM Partners still buying companies?
It is not clear. Its latest announced purchase is the January 2025 Metabolic Maintenance add-on, and its site shows no newer deal or news item as of November 2026. An owner should ask directly about its current appetite.
What size of company does WM Partners look for?
Its site gives $15 million to $100 million of revenue with positive EBITDA. It will take a majority or a minority position, but it describes either one as control oriented, and it publishes no EBITDA minimum or check size.
Does WM Partners buy smaller supplement brands?
Yes, as add-ons. Allergy Research Group bought Metabolic Maintenance in January 2025, and the firm's first platform, Nutranext, made four add-on purchases of supplement brands before its sale.
Who has WM Partners sold to?
Its one announced sale is Nutranext to The Clorox Company for $700 million in 2018, which fully liquidated its first fund. That shows a large consumer company as the exit for a scaled group of brands.
Sources
- S1WM Partners home page Accessed November 5, 2026
- S2About WM Partners: investment criteria Accessed November 5, 2026
- S3WM Partners: Our Portfolio Accessed November 5, 2026
- S4WM Partners: News Accessed November 5, 2026
- S5Metabolic Maintenance Acquired by a WM Partners' Portfolio Company (January 15, 2025) Accessed November 5, 2026
- S6WM Partners Announces Majority Acquisition of Primal Harvest (September 12, 2023) Accessed November 5, 2026
- S7WM Partners Announces Acquisition of Allergy Research Group (July 7, 2023) Accessed November 5, 2026
- S8WM Partners Closes Second Fund at $550 Million (September 20, 2021) Accessed November 5, 2026
- S9WM Partners Agrees to Sell Nutranext to Clorox (March 12, 2018) Accessed November 5, 2026
- S10WM Partners: Our Approach Accessed November 5, 2026
- S11WM Partners: Team Accessed November 5, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with WM Partners. Figures are as reported on the dates shown and may have changed. Request a correction