TSG Consumer Partners: Buy Box & Recent Acquisitions

At a glance

Assets under management	$14B (as of Jul 2026) S8
Latest fund	TSG9 L.P., $6B (Jan 2023) S7
EBITDA range	$25M to $150M S3
Revenue range	$100M to $1B S7
Deal types	Platform, Minority, Growth S3
Sectors	Consumer & Food, Auto Services & Collision, Veterinary, HVAC, Plumbing & Electrical

What TSG Consumer Partners buys

TSG Consumer Partners, which now brands itself TSG Consumer, has invested only in consumer businesses since 1986 and manages about $14 billion from offices in San Francisco, New York and London. It works in five areas it calls its Power Alley: beauty and personal care, food and beverage, health and wellness, home and auto, and restaurants. That covers service chains as well as product brands, from tire and auto repair shops and express car washes to gyms, veterinary hospitals and home HVAC and plumbing. It looks for proven brands growing at double-digit rates, mostly with $25 million to $150 million of EBITDA.

TSG takes majority or minority stakes and says more than 80% of its companies were led by founders when it invested. Its latest flagship fund, TSG9, closed at $6 billion in January 2023. Owners of smaller service businesses are more likely to meet TSG by selling to one of its chains that buy competitors, such as Super Star Car Wash, which bought Wave Wash in 2022, or Cadogan Tate.

Recent deals

Announced in the 24 months before October 20, 2026.

Date	Company	Type	Sector	Source
Sep 2026	Los Tacos No. 1Strategic investment in a 10-location New York taqueria group; the co-founder and CEO keeps running it	Investment	Consumer & Food	Source
Jul 2026	SaltairAgreement to buy a majority stake in the body care brand	Platform	Consumer & Food	Source
Jun 2026	Fully Loaded DeliveriesAdded to Cadogan Tate	Add-on	Transportation & Logistics	Source
Nov 2025	Pura Vida MiamiGrowth minority investment in a wellness cafe chain with more than 40 locations; the founding couple keeps majority ownership	Minority	Consumer & Food	Source
Oct 2025	Joe Hudson's Collision CenterAgreement to sell TSG's majority stake to Boyd Group Services in a deal valued at $1.3 billion	Exit	Auto Services & Collision	Source
Oct 2025	Trefethen & Co Bader & OlsonPacific Northwest art and furniture logistics business added to Cadogan Tate	Add-on	Transportation & Logistics	Source
Jul 2025	PHLURAgreement to buy the fragrance brand; its creative director and The Center keep a stake	Platform	Consumer & Food	Source
Jun 2025	DUDE WipesGrowth investment in the flushable wipes brand; the three founders keep significant stakes and their roles	Growth	Consumer & Food	Source
May 2025	EoS FitnessAgreement to buy the low-price gym chain, with more than 175 locations open or planned, from BRS	Platform	Consumer & Food	Source

Portfolio by sector

From the firm's portfolio page S4.

Automotive

Mavis
PowerStop
Rough Country
Super Star Car Wash

Beauty & Personal Care

DUDE Wipes
Hempz
PHLUR
Radiance Holdings
Saltair
Summer Fridays

Consumer Tech

Legacy
Revolut

Health & Wellness

CorePower Yoga
EoS Fitness

Household

ATI Restoration
Cadogan Tate
Wrench Group

Pet

Thrive Pet Healthcare

Restaurant

Crumbl
Los Tacos No. 1
Pura Vida Miami

Greymont’s take

How TSG Consumer Partners fits a seller

TSG is a strong fit for founders of fast-growing consumer brands and multi-site consumer service businesses, including auto repair, car wash, fitness and restaurant chains, who want a buyer that knows how to market to consumers. Founders often stay in charge: the co-founders of Pura Vida Miami kept majority ownership in TSG's 2025 minority deal, and the founders of Los Tacos No. 1 kept running the business in 2026.

TSG does not always lead. At Mavis it invested alongside lead buyer BayPine, and at Wrench Group it took a significant minority stake while Leonard Green kept control. Its October 2025 agreement to sell Joe Hudson's Collision Center to Boyd Group shows it will sell auto service platforms to large strategic buyers. Owners should ask whether TSG wants majority or minority ownership and how much the founders would keep.

Questions owners ask

Does TSG Consumer invest in auto service businesses?

Yes. Home and auto is one of its five focus areas. Current holdings include Mavis, a tire and auto repair chain, and Super Star Car Wash, an express car wash operator, and in October 2025 it agreed to sell its stake in Joe Hudson's Collision Center to Boyd Group.

How big does a company need to be for TSG?

TSG says it mainly backs middle market companies with $25 million to $150 million of EBITDA. When it closed TSG9 in 2023, it said the fund would mainly back high-growth consumer companies with roughly $100 million to $1 billion of revenue.

Will TSG take a minority stake?

Yes. TSG invests across the ownership range, from minority partnerships to majority control. In its November 2025 investment in Pura Vida Miami, the founders kept a majority stake and stayed on as leaders.

Sources

S1TSG Consumer home page Accessed October 20, 2026
S2TSG Consumer: About Accessed October 20, 2026
S3TSG Consumer: Approach Accessed October 20, 2026
S4TSG Consumer: Investments Accessed October 20, 2026
S5TSG Consumer: News Accessed October 20, 2026
S6TSG Consumer: Contact (office locations) Accessed October 20, 2026
S7TSG Consumer Partners Closes Ninth Fund with $6 Billion in Capital Commitments (January 11, 2023) Accessed October 20, 2026
S8TSG Consumer to Acquire Majority Stake in Saltair (July 30, 2026) Accessed October 20, 2026
S9Investor Group Led by BayPine, in Partnership with TSG, to Acquire Mavis Tire Express Services (March 10, 2021) Accessed October 20, 2026
S10TSG and Oak Hill Partner with Leonard Green and Management at Wrench Group (November 9, 2022) Accessed October 20, 2026
S11Super Star Car Wash Acquires Wave Wash (September 19, 2022) Accessed October 20, 2026

Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with TSG Consumer Partners. Figures are as reported on the dates shown and may have changed. Request a correction