Private equity firm focused on consumer brands
Sojourner Consumer Partners
- HeadquartersMorristown, NJ S9
- Founded2023 S5
- Websitesojoconsumer.com
- Last verifiedNovember 5, 2026
At a glance
| Deal types | Platform, Add-on S5 |
|---|---|
| Geography | United States, Canada S1 |
| Sectors | Consumer & Food |
What Sojourner Consumer Partners buys
Sojourner Consumer Partners is a Morristown, New Jersey private equity firm founded in 2023. It invests only in consumer-branded companies in North America, and it looks for proven brands with room to grow. Its three senior partners come from Swander Pace Capital, Amazon and McKinsey, and the firm leans on e-commerce, marketing, operations and sustainability skills after it invests.
The firm has made three investments so far: Hawaii Coffee Company in December 2024, the Lornamead Products carve-out in June 2025, and the $279 million merger with AMG Brands in October 2026 that created LPNA Group. Sojourner does not publish revenue, EBITDA or check size ranges, and the merger is its only disclosed deal value, so its minimum size is unknown. A smaller packaged or ready-to-drink coffee company may be able to meet it through SoJoe Coffee, a holding company it set up to find more coffee deals.
Recent deals
Announced in the 24 months before November 5, 2026.
| Date | Company | Type | Sector | Source |
|---|---|---|---|---|
| Oct 2026 | AMG BrandsMerged with Lornamead Products in a $279 million deal to form LPNA Group; the firm counts it as its third investment | Add-on | Consumer & Food | Source |
| Jun 2025 | Lornamead ProductsCarve-out of the North American business, with brands such as Yardley London, Aqua Net and Finesse | Platform | Consumer & Food | Source |
| Dec 2024 | Hawaii Coffee CompanyInvestment in partnership with Anderson Holdings, and the start of the SoJoe Coffee platform | Platform | Consumer & Food | Source |
Portfolio by sector
From the firm's portfolio page S2.
LPNA Group
- AMG Brands
- Lornamead Products
SoJoe Coffee
- Hawaii Coffee Company
Greymont’s take
How Sojourner Consumer Partners fits a seller
Sojourner suits owners of established consumer brands who want an investor with hands-on e-commerce and operating experience, not just capital. It has only three deals, but they cover varied situations: a partnership at Hawaii Coffee Company, a corporate carve-out at Lornamead, and a merger of two companies that had already worked together under a license.
Leadership can change after a deal. About seven months after buying Lornamead, the firm announced a new CEO as the long-time chief retired to a Vice Chair role, and that CEO now leads LPNA Group. Because the firm is young and publishes no size range or fund, an owner should ask how much equity it can commit to one deal and where that capital comes from. An owner who plans to stay should also ask how Sojourner decides who runs the business after closing.
Questions owners ask
How big a company will Sojourner Consumer Partners buy?
The firm publishes no revenue, EBITDA or check size range. The only deal value it has disclosed is the $279 million merger of Lornamead Products and AMG Brands in October 2026, which does not show a minimum.
Where does Sojourner invest?
It says it invests in consumer-branded companies in North America, and its team works across the United States and Canada. Its listed office is in Morristown, New Jersey.
Is Sojourner looking for coffee companies?
Yes. When it invested in Hawaii Coffee Company in December 2024, it formed SoJoe Coffee, a holding company seeking partnerships and acquisitions with packaged and ready-to-drink coffee companies in North America.
Sources
- S1Sojourner Consumer Partners home page Accessed November 5, 2026
- S2Sojourner: Our Portfolio Accessed November 5, 2026
- S3Sojourner: Our Team Accessed November 5, 2026
- S4Sojourner: News & Insights Accessed November 5, 2026
- S5Sojourner Announces Merger of Lornamead Products and AMG Brands to Form LPNA Group (October 7, 2026) Accessed November 5, 2026
- S6Sojourner Announces Acquisition of Lornamead Products (June 11, 2025) Accessed November 5, 2026
- S7Sojourner Announces Partnership With Hawaii Coffee Company (December 2, 2024) Accessed November 5, 2026
- S8Sojourner Appoints Emily Fong Mitchell as CEO of Lornamead Products (January 21, 2026) Accessed November 5, 2026
- S9Sojourner: Contact Us Accessed November 5, 2026
Compiled by Greymont Advisors from public sources, including the firm’s own website and press releases. Greymont is not affiliated with Sojourner Consumer Partners. Figures are as reported on the dates shown and may have changed. Request a correction